Ahmedabad (Gujarat) [India], January 17: Middleby Celfrost, a division of The Middleby Corporation, a publicly-traded company in the USA, announces the grand opening of its innovation centre through channel Partner M/s Nand Equipment at Gota, Ahmedabad.

The Middleby Corporation is a global leader in the food service equipment industry, having its headquarters in Elgin, Illinois, USA.  The company has 10,000+ Employees with operations in 150+ Countries & 100+ Sales and Manufacturing Locations. The current market cap is about $ 10.97 Billion (NASDAQ: MIDD), and the 2020 Revenue is $ 2.6 Billion.

The Middleby Corporation owns over 100 Brands providing equipment for the food service, food processing and premium residential markets.

Middleby Celfrost is recognized in India as a preferred commercial food service equipment supplier with a broad line of cold side products such as professional refrigerators, cold rooms, ice machines, and freezers, marketed under the Celfrost brand as well as many hot side products such as fryers, ovens, conveyorized ovens, speed ovens, grills under various Middleby brand names. Celfrost is a leading supplier of equipment to many of the fast-growing restaurant chains and hotel groups.

The company has an extensive marketing and service network in India, including 18 brand centres that we strategically leverage to support Middleby’s entire portfolio of brands in the market. We are also excited about the opportunity to introduce the Celfrost brand and portfolio of products into other emerging markets utilizing Middleby’s existing sales and marketing infrastructure.”

The company hosts an in-house service team dedicated to catering to service-related queries of its customers. A dedicated Toll-free helpline and online connectivity via email stay active on Weekdays while the Technical Team is Active 24X7 for Customer Service and Satisfaction. Our service has a well-defined and organised structure that is primarily customer-oriented with the aim of rendering hassle-free customer service.

Addressing the press, their director Mr Balaji Subramaniam said, “ When it comes to our customers, they mean everything to us; without them, we don’t need to exist.”

At Middleby Celfrost innovation centre, customers can experience a live demo along with getting a touch & feel of several products at once.

January 17: Let’s start talking about the environment:

Decathlon India has spent over a decade providing Indians interested in sports with a world-class range of sports equipment and gear at affordable prices. With over 100 stores across India and having a powerful online presence, Decathlon India offers a gratifying shopping experience to all sports enthusiasts.

Sports and the earth are undeniably linked. Climate change is the biggest existential threat that looms over people’s enjoyment of sports outdoors. To benefit people and the planet and on a mission of making sports sustainably accessible to many, Decathlon feels the responsibility to reduce its footprint to protect the future of sports.

Quote by Decathlon:

“As sportsmen and women, we are aware of the impact and the footprint that we create and our responsibility. Preserving the environment is one of our commitments. It is a value shared by all our teams, especially those who design our products. By 2026, we want to eco-design 100% of our products and reduce by 53%.”

Decathlon is transforming how they make their products; today, more than 23% of their turnover is from eco-designed products. Eco-designed products include sustainable materials and processes: recycled polyester, recycled cotton, organic cotton and cold patch batch and dope dye technology. 60% of Decathlon products are Made in India, offering an additional opportunity to shrink their environmental footprint while engaging with local communities.

Decathlon is one of the 32 companies in the fashion and textile industry to pledge to work towards shared and concrete goals in three areas: Climate, Biodiversity and Oceans being a part of the Fashion Pact.

Decathlon India also opened their first Green Building Store in Vasant Kunj, Delhi, certified by Indian Green Building Council (IGBC). This site preserves all-natural features with rainwater harvesting, wastewater recycling, use of renewable energy and a passive cooling strategy. The building uses locally sourced sustainable green materials.

More Green Buildings, including their stores and distribution centres, are in the pipeline for 2022. In addition to that, 16 Decathlon Stores and warehouses now have solar rooftops. By the year-end, they aim to cover about 25 Stores.

RE100 is a global initiative bringing together the most influential businesses committed to 100% renewable electricity. Decathlon India has been RE100 since 2019. They will be RE 100 with 90% of their Suppliers by the end of 2022.

Another upcoming project started at the Decathlon Anubhava store in Bangalore, now available in Atrium Hyderabad, Brigade Chennai, Thrissur, Kalamassery in Kerela and Hosur Road, Bangalore, is around second-hand bikes. Buyback of old bikes and e-commerce returns are now available for customers to purchase at a lower rate. Extending the life of old bikes helps to reduce carbon footprint. The plan is to spread this program to a minimum of 12 stores in early 2022.

As a designer and distributor of sports products, Decathlon takes responsibility for reducing their CO2 emissions in line with the recommendations of the scientific world. They firmly believe that the best way to do this is to chart a course backed up by science. That’s why DECATHLON has chosen to ground itself in the Science-Based Target (SBTi) initiative, which has approved its climate-related commitments, intended to :

– To reduce by 90% scope 1 and 2 GHG absolute emissions (tCO2e) by 2026 from a 2016 base year

– To reduce by 53% scope 1, 2 and 3 GHG emissions intensity (tCO2e/Eur value-added) over the same time frame

– To engage 90% of suppliers by emissions covering purchased goods and services in having science- based targets by 2026

Quote by Annie:

“Climate change is happening even more quickly than we realise. We are accelerating our Sustainability commitments by working in collaboration with our stakeholders. This will help us not just fulfil our commitments but also strengthen our methodologies and contribute to a collective impact.” – Annie George, Sustainability Leader, Decathlon India.

There are many more initiatives introduced by Decathlon around waste segregation, reducing plastic in packaging and more. You can visit their Instagram handle @decathlonsportsindia to follow the “Preserve Our Playground Campaign” closely.

Video Link: https://www.youtube.com/watch?v=nOCUG_8gAB8

January 17: Sony Entertainment Television’s Indian adaptation of the world’s no1 business reality show – Shark Tank, had Sahil Pruthi, Keto India founder, on the show recently. Sahil Pruthi is the CEO and brand representative of Keto India and Livofy, an organization that stands by the belief to make everyone achieve a healthy lifestyle. The prime aim of the organization is to create a personalized and integrative patient engagement platform for chronic care management that helps people manage their chronic issues like Type 2 Diabetes, PCOS, Thyroid, Cancer, Weight Gain through highly integrative care solutions. Know it from the man himself on how his experience of the show panned out and why he had to say no to the highest offer presented in Shark Tank India.

“Before the term “entrepreneur” existed in my vocabulary, I worked with Innovaccer, Traveltriangle, Samsung and Kronos Inc. as a product manager in the former two and a developer in the latter two. Then, I became an entrepreneur by chance and had always wished to be a part of Shark Tank. I would see hundreds of entrepreneurs from around the globe pitch their companies’ concepts to a panel of investors and persuade them to invest money in their idea and compete on the classic reality show. I got an opportunity to pitch my health brands Keto India and Livofy when Shark Tank arrived in our area of the world,” says Sahil.

“Being a Shark Tank India contestant feels like my organization, and I have finally gotten the validation of being a successful startup. By accepting the offer of 1.6 crores and collaboration with the Sharks, the charismatic leaders of the start-up business, would have earned me national prominence and increased our brand’s awareness among people. I also understand that it is the highest offer on Shark Tank India so far, with four of the five sharks offering us capital; however, my motive is to break the prejudice people carry of healthy diets and ensure everyone gets how important personalised nutrition is. For the same, I need to expand my business to an exponential level, for which this investment and company valuation would not have sufficed,” quoted Sahil.

“Joining my strong vision of making a huge difference in society, Sharks Namita Thapar of Emcure, Aman Gupta of boAT, Peyush Bansal of Lenskart, and Ashneer Grover of BharatPe offered to invest 1.6 crores in Keto India. What a moment that was! So many emotions came gushing down. I was nervous, proud, confused, excited, everything at the same time.

But, I didn’t take the offer because the equity asked was higher than what I had in mind to dilute, and the capital, I felt, would not have been enough to scale the company fast. The step was what’s best for my company and what it stands by. It was nothing negative, in fact, it truly reflects our beliefs to make nutrition easier and helpful.”

Sahil added, “I believe that the biggest learning from the entire process is that I may have done a lot of things well; there are still so many more things to do, so many things to achieve that even if there is a backlash of any kind, it’s natural and acceptable. I went to the show saying I needed mentorship and exposure more than anything else, and I achieved that. I want to thank the sharks again for putting the trust and belief in my entrepreneurial skills. This was definitely an experience of a lifetime!”

For more information, visit the websites

https://www.ketoindia.fit

https://www.livofy.com

January 17: Digital Advertising and Marketing Agency, The Wise Owl provides new-generation businesses and customers with expertise across the digital ecosystem.

In recent years, the organization has been successful in creating a high impact for various brands all over India. They have helped brands cover a host of mediums or industries to market them just right! And also, building a strong and healthy relationship with their local and global business clients at the same time.

Transforming a business or making it become a globally acclaimed brand requires the end-to-end execution of crucial digital marketing strategies. A brand’s transformation into a successful business will always be a dream without the accurate implementation of such advertisement and digital marketing strategies. However, the right marketing agencies, such as local brands to become global as The Wise Owl provides rising brands with the right combination of brand design, development, branding, and marketing services. Along with some other essential branding products such as a suitable portfolio, a professional team of experts, and affordable pricing benefits.

Headquarter in Mumbai, The Wise Owl is an expert digital marketing and advertisement agency with another branch in Noida, India. The digital marketing agency consists of a team of well-versed marketing strategists, planners, creative thinkers, artists, and storytellers. Their main objective is to help businesses maximize their global digital presence and eventually become well-established businesses at the global level by providing their clients with guaranteed results.

The Wise Owl digital marketing agency specializes in a host of services such as product designing, logo designing, outdoor advertising, corporate brochure designing, and much more. Over the years, they have also been successful in building an extensive portfolio covering all kinds of industrial sectors.

From engaging website and app development design, social media optimization, paid advertising, online research, and analysis, content development, graphic designing, digital strategizing services to SEO & SEM, The Wise Owl provides reliable digital marketing and advertisement tools for achieving inevitable success.

The Wise Owl plowed the seed for their successful business back in time. It was back in 2008 that Sulabh Pandey, the present Founder & Director, began with providing Human Resource Consultancy services. After that,he expanded his work in Event Management in 2010, added some Activations and Exhibitions in 2011. He decided to launch his new vertical in Digital Marketing, The Wise Owl in 2017. After that, Meghnaa Arhora, now the Founder and Director, hailing from an Events and Media Planning background, joined The Wise Owl in 2018. Then, they finally incorporated their company into Private Limited in 2019. And, started serving their global clients under the digital marketing agency named “The Wise Owl” in 2020. Currently, servicing fortune 500 and building brands across the globe.

Together, both the talented and venturesome Founders and Directors of the agency, Meghnaa and Sulabh have traveled to more than 150 cities across India in 2019. They have educated thousands of people about digital marketing and onboarded hundreds of small and medium business clients. Most of their retail outlet clients have positioned themselves well in the digital space. Mainly because the digital experts empower them with a needful platform to fight the big giants in the dynamically changing digital world.

Learn more about them at www.thewiseowl.in

January 17: With its best in-house travel experts, travel solutions, and 6+ years of experience, The Book Flight (TBF), is set to become one of India’s first only Flight booking platforms and solutions providers. The Punjab-based online booking platform empowers its customers across India with genuinely priced, personalized, and satisfactory global flight travel solutions, especially flight tickets with no convenience fee charges.

Becoming one of India’s fastest-growing flight travel agencies takes a lot of work. To have such a huge global impact on wanderlust travelers, personalized advice from the best travel industry experts such as The Book Flight online flight booking website is a must. From offering an extensive collection of reasonable flight deals to making traveling across the globe hassle-free, such online flight booking websites are changing the way how customers travel aboard.

The Book Flight, also known as TBF is a leading Business to Business and Business to Consumer online flight booking platform that is on a consistent mission to make flight traveling across the globe as seamless as possible. Their knowledgeable and experienced travel experts, along with up-to-date technology ensure a smooth and efficient travel experience.

Providing their customers and associated travel agents with a good range of latest and good booking deals on airline bookings, etc. is another socially acclaimed benefit offered by The Book Flight to all of them.

In the latest interview with the founder of The Book Flight company, Akash Kumar, he said, “I am very mindful of every step I take in generating and converting the leads for my business. So, whether it comes to marketing my business, handling queries, query conversation, app development, website development, or any other business venture, I look it into it single-handedly for the best results.”

Recently, the online flight booking agency brought in over 1800 travel agencies in over 30 day time frame. The company also recorded a sales quarterly revenue of 60 lakhs. Presently, the company is in search of funding to help them achieve their 50 crore company evaluation target.

The only flight booking platform, The Book Flight, also aims to help small travel agents to commence with their travel agency business with a good markup. With the sole objective to encourage all these small travel agents and gain a good experience to groom their travel agency overall.

The Book Flight also caters to customers with a unique sense of tastes and flight travel requirements. They provide them with highly personalized and tailored flight bookings to make global travel a stress-free experience for them.

Over the years, the online flight booking platform has helped thousands of their customers find affordable and worthwhile flight booking solutions. They have helped their customers realize their most vivid traveling dreams by helping them make it to their favorite travel vacations with a booking experience unlike anywhere else.

Akash Kumar, entrepreneur, engineer, and an army-brat is the founder of The Book Flight online flight booking website. With his mindful insights, the company surely seems to have a long way to go from here.

Visit at:

App link:https://bit.ly/3n1ibG6

Website link:https://thebookflight.com

January 17: Meet Pratham Mahajan, a young entrepreneur and tech-enthusiast with a great knack for understanding web development, graphic design, digital marketing, and business development. With over four years of working history and experience, he possesses all the traits to do an ordinary business into an extraordinary one. Pratham Mahajan is a 20-year-old young entrepreneur who knows his way to pave the path towards success.

Over these four years, he has been working to achieve multiple milestones at once. Be it completing multiple internships or being termed as the youngest North Indian talent to excel in the IT field. Not only this, but his roots of success landed him his own startup Grapheazy, where we formed a team of experts that all work to provide the all-in-one IT services.

At present, Pratham is not only working towards his goal with utmost dedication but also keeping his grip on his educational excellence. In order to keep himself updated, he opts for 2 new courses every month that enhances his skill. As of now, he has successfully learned and has his hands in crypto development and trading. He never let any barrier come in his way to success and managed to build an empire for his own success. As a successful IT expert, Pratham is focused on working with dedication and becoming a pro.

He truly defined that success never comes with age or experience, but it comes with the zeal to do something out of the box. Inspiring young minds to do better, Pratham is focused on establishing the ventures that define and pave what success looks like. Talking about his early years, he’s been the youngest one in his family and always looked up to his parents as an inspiration to be a person that everyone would urge to connect with. At last, his journey to success is not over yet; there’s a lot to achieve until and unless you have a craving for it. This truly defines the young talent.

For more details, visit: www.grapheazy.com

Ahmedabad, January 15: An MoU was signed between IG Drones and Government of Gujarat at the International Conference of Academic Institutions organized on Wednesday, ahead of the Vibrant Gujarat Education Summit 2022, at the Science City in Ahmedabad.

The MoU was signed between Dr. Rajiv Kumar Gupta, Additional Chief Secretary, Government of Gujarat & Bodhisattwa Sanghapriya, CEO, IG Drones in presence of Education Minister Shri Jitubhai Vaghani. Aligned with the National Education policy 2020, it aims at upskilling the youth by setting up Drone Center of Excellence at several technological institutions in the state that will be beneficial in making India a global Drone Hub by 2030. It will enrich the skill development ecosystem via drone skilling.

Chief Minister Bhupendra Patel said the National Education Policy 2020 that has been formulated under the ‘visionary guidance of Prime Minister Narendra Modi’ is going to play a very important role in building a new India.

“This policy will strengthen the Prime Minister’s resolve for a self-reliant India, the country is gearing up for a radical change in economic, social, intellectual and educational spheres,” the CM said.

Addressing the conference, the Chief Minister also said that the smooth implementation of the NEP has created a ‘conducive environment in the country for quality education.’

The National Education Policy has widened the scope for imparting knowledge related to Drone Technology under Vocational Courses for different age groups. NEP believes in including demand-based courses related to Drones as a Vocational subject with an aim to broaden the horizons for young children, facilitating their growth & improvement.

The policy also takes into account the fact that the youth of the country can be equipped to face the present and future challenges. The policy also focuses on providing vocational training in both rural and urban areas. The addition of Drone technology into the curriculum of several technical institutions will play a crucial role in shaping the youth and making them self-dependent.

With increasing demand for drones in India in various fields, drone technology has become the primary key to the nation’s development. Thus, this collaboration with the allied sectors in India seems to have a bright, promising future ahead. It’s definitely going to open up new opportunities in Product Development, along with innumerous paths in the field of Research & Analysis in India

The association with IG Drones will enhance the technical knowledge and analytical mindset of the students, but will also pay a pivotal role in the development of the entire state. This will facilitate the setting up of Drone Centre of Excellence at Silver Oak University. Set up under the Satellite & Advanced Geospatial Techniques Sector, this CoE will bring in immense opportunities to this field which will surely add up to India’s skilled workforce & Entrepreneurs in the Drone Sector.

Ever since the National Education Policy emphasized upon making students self-reliant by the development of STEM and vocational courses in the curriculum, IG Drones has been working constantly towards strengthening the roots of Drone Technology in the country. Through this collaboration, the primary aim lies in producing a well-educated young work force equipped with essential knowledge related to UAVs which will also make them the flagbearers of the upcoming industrial revolution.

“This collaboration aims at making the youth more aware about the transformation in the field of drone technology, paving way for a ‘developed’ nation” said Mr. Om Prakash, COO, IG Drones.

IG Drones COE – It is an educational arm of one of India’s leading drone enterprise solution provider IG Drones headquartered at Ahmedabad. The aim of IG Drones COE is to train and upskill the youth for the future of drone technology to make them industry ready and empower India’s drone ecosystem with advanced drone technology skilled resource. IG Drones has offices across 6 locations and has executed 250+ projects across 26+ states in India partnering with multiple State Governments & more than 30 of the biggest PSU’s & MNC’s in segments like Powerline, Infrastructure, Renewables, Mining, Railway, River Mapping, Agriculture, Industrial, Forest Survey etc. They’re present all over the country starting from the head office at Delhi and branch offices at Mumbai, Ahmedabad, Kolkata, Guwahati, Bangalore, Bhubaneswar.

Aligned with the government missions, Skill India & Atma Nirbhar Bharat, it has taken on the responsibility of training and enhancing the abilities of India’s youth, preparing them for the upcoming Industrial 4.0 Revolution. The Drone Centre of Excellence (CoE) by IG Drones is a program aimed at skilling over 10 million students about the newest drone technologies and build the capacity. The skill development initiatives by IG Drones are aimed at making self-sustainable & bringing up a revolutionary paradigm shift in making India the next Drone Hub in the world.

New Delhi, January 15: Martin & Harris Laboratories, the pharmaceutical arm of Apeejay Group, has announced its results for the financial year ended on 31 March, 2021.

In the financial year 2020-21, Martin & Harris Laboratories clocked a profit after tax (PAT) of Rs 177 crore, a rise of 138.96% against a net profit of Rs 70 crore in the financial year 2019-20.

In the last seven years, the revenue of the company has grown at a CAGR of 30% and from Rs 67 crore to 336 crore, whereas PAT has surged at a CAGR of 61% to Rs 177 crore.

The total income for the FY 2020-21 includes Rs 138 crore from pharma business and Rs 196 crore from investment business. Earnings per share (EPS) of the company zoomed to 443 in FY21 against an EPS of 180 in FY20.

In FY21, Delite Infrastructure an investment arm of Martin and Harris Laboratory has generated EBIT of 160 Crores on capital of 400 Crores, which is 40% return on capital. And, though period and portfolio is large, if we benchmark this with Warren Buffet’s investment company Berkshire Hathaway, same has generated 20% CAGR return in the last 40 years. This shows that investment arm of Martin and Harris Laboratory is generating handsome return to shareholders.

Martin & Harris Laboratories have a couple of manufacturing facilities in Roorkee (Uttarakhand) and Una (Himachal Pradesh) wherein they manufacture some famous medicines like Drotin Plus, Amclox, Venusmin and Tamsin etc which are having high demand in the market. The company is constantly taking steps to modernize and expand its manufacturing units to meet international standards.

Apeejay Group was established in 1910 by Shri Pyare Lal Ji, which today has an annual turnover of more than Rs 2,500 Cr. From starting its journey in Jalandhar to manufacture steel goods for the domestic agriculture industry, today Apeejay Group has ventured into hotels, real estates, constructions, shipping and pharmaceuticals. Later on the legacy of Shri Pyare Lal was being carried out by his sons Surrendra and Stya. And, accordingly, the group was divided into two parts i.e. Apeejay Surrendra and Apeejay Stya Group.

Today, Apeejay Stya Group manages Martin and Harris Laboratory i.e. Pharma Business along with Apeejay Education Society and the Apeejay Stya Universities. Dr Stya Paul’s legacy of excellence is being carried forward by his daughter and only child, Mrs Sushma Paul Berlia, Chairman of the Apeejay Education Society.

Apeejay Surrendra Group business activities are presently oversee by his son and daughters i.e. Priya, Priti and Karan Paul.

Valuation

In the pre IPO market, the shares of Martin & Harris Laboratories are trading at Rs 2900-3000 apiece. With an average EPS of Rs 270 for the last three years, it commands a price to earnings (P/E) ratio little more than 10.75 to 11.11x.

On a standalone basis, the company’s pharma arm generated a net profit of Rs 40 crore in FY 2020-21 with an average EPS of Rs 102 for the last three years, it is trading at a P/E ratio of 28x. Nifty Pharma index is trading at a P/E ratio of 33x, there is ample upside left in the company.

Currently, Fipola has 60+ stores serving across seven cities and would expand to over 100+ stores by March 2022

Targeting to become the largest D2C Omni-channel meat retailer in India

To enhance its leadership positioning across the key states of Tamil Nadu, Hyderabad and Karnataka

Mumbai (Maharashtra) [India], January 14: Fipola Retail India, India’s leading omnichannel meat D2C (Direct to consumer) start-up, announces its aggressive expansion plans across the southern part of India by investing over INR 40 crores. This investment would be made to double its retail presence across the key states of Tamil Nadu, Karnataka and Hyderabad by March 2022. It would take Fipola’s retail presence to over 100+ stores, making it one of the leading meat retail start-ups of the country.

Throwing some light on this announcement, Mr. Sushil Kanugolu, Founder & Managing Director, Fipola Retail India, said, “Fipola is charting an extremely aggressive expansion strategy for the year 2022. To begin with, we would be launching over 40 stores across our existing markets, which would enable us to garner a very high market share in this competitive ecosystem. It is part of our larger strategy to reach over 250 retail stores pan India by 2023-24.”

“From being an omnichannel meat retail player, we are now adopting a hybrid business strategy since 50% of our customers order online whereas the other 50% use the retail stores for their meat shopping. Since the Covid-19 outbreak, we have registered a 400% growth in our revenues with our repeat customers’ 94% retention rate. Going forward, we intend to grow at a healthy rate of over 150% by focussing on our quality products and services that would differentiate us from our competitors”, added Mr. Kanugolu.

Fipola offers an unlimited choice of meats ranging from fish, poultry, lamb and goat and has serviced over 6.5 lakh customers so far. Fipola follows a ‘farm to fork’ model under which stock is procured directly from farmers and delivered directly to the customer after stringent quality checks. Mr. Kanugolu further added, “Fipola is known for the quality of meat that we deliver to our customers. We have a dedicated team employed right from sourcing the meat to pre-cleaning, processing and maintaining the freshness of the product to ensure that we deliver nothing but the best to our valued customers.”

Customers can buy Fipola’s high-quality meat products from their retail outlets. They can also get the freshly cut meat home delivered by ordering using Fipola’s Mobile App (Android and IOS) and through their merchant platforms like Swiggy, Zomato & Dunzo.

Fipola Retail India Pvt Ltd is a South India based, omnichannel D2C meat and seafood retail brand founded by Mr. Sushil Kanugolu in December 2016. The brand since then has successfully redefined meat retailing in the country by delivering premium products and best in class customer service within a hygienic and convenient shopping environment. Fipola also recently diversified its services under the same umbrella. Fipola Grill House is one of the largest, with 8 outlets in Tamil Nadu and in almost all stores in Hyderabad and Bengaluru. A brand extension caters to restaurant-style grilled chicken and shawarmas takeaways that are ready to eat. Fipola on Wheels is another diversification, manifesting the brand’s concept of ‘bringing the store to your doorsteps’. This international concept of Mobile Retail Stores has its presence in Chennai, Hyderabad and Bengaluru.

New Delhi [India], January 14: Starting a business is quite a piece of work; however, there is nothing more exciting when the business has a thoughtful motive behind it. We found an organization that made all the hustle of healthcare seem extremely simple. The company that recently caught our attention for its vast consumer and investor base is Keto India. It is one of the finest healthcare and wellness platforms and is undeniably the epitome of what a business model must be like. The company is convinced by a young fitness enthusiast Sahil Pruthi primarily out of the inquisition of knowing what the industry caters to and how it can help people suffering from extremities.

Sahil was a product manager with renowned healthcare organizations such as Innovaccer, Samsung, and TravelTriangle however, inquisition to know more about nutritional values and the tricks of the trade developed out of utmost love and care for his mother, who at that time had just undergone brain surgery. Following her surgery he recognised the undeniable need for an integrative and personalised care platform. To ensure her earliest recovery Sahil was off his job for more than 9 months extensively researching every healthy habit to take care of his mom.

He gained so much knowledge after his in depth research that to help out others, he started an Instagram page along with his sister. The duo started this to pursue their hobby however, after the lovely response converted their hobby venture to a full time business plan.

Main Man Behind Keto India

It is rightly said that the success of a company is often determined by the brain behind it. Keto India is all that it is primarily due to its founder Sahil Pruthi and his team. He had the vision that food isn’t only about the calories and energy that you consume; it’s also about the macro and micronutrients you get from it and the hormonal effects it has on you.

After learning the exciting interest, people showed in Keto India, and how immensely he helped them, Sahil Purthi came up with another venture Livofy. With the combined efforts of his hard-working crew, he doubled his reach, and now he caters to people around the world to not only lose significant weight but also reverse their PCOS(in women), diabetes, and thyroid while keeping in mind their hectic lifestyles, travel schedules, and work timings.

Mission of Keto India

Keto India is India’s leading personalized, integrative chronic care management company that helps people reverse, snd manage their chronic care issues like type 2 Diabetes, PCOS, Thyroid, Weight Gain, Cholesterol through personalized care solutions.

From its very commencement, Keto India has earned the trust of all its clients, and primarily due to that, the company today holds more than 3000 clients in 16 Indian states and 25 countries across the globe.

Sahil Purthi, through his ventures, aims to launch a healthy global platform focusing on:

• Getting its customer’s body in a state of Ketosis where they burn more calories than they consume.
• Devising a customized keto diet based on your body parameters, agenda, and health obligation.
• Shift to a healthy diet that your body needs and help you recede from the diet the right way so that your weight loss doesn’t come back.

The Prime Achievements Of Keto India

Keto India was recently designated as one of the most loved start-ups by Shark Tank India!

Like its American counterpart, Shark Tank India will be a platform that will provide opportunities to young entrepreneurs who can lure sharks with their ideas. The Sharks will put their money into firms that they deem suitable.

The following are the Sharks from Shark Tank India.:

• Ashneer Grover: MD and Co-Founder of BharatPe
• Anupam Mittal: Founder & CEO of People Group
• Aman Gupta: Co-Founder & CMO of boAt
• Vineeta Singh: CEO & Co-Founder of SUGAR Cosmetics
• Namita Thapar: Executive Director at Emcure Pharma
• Ghazal Alagh: Co-Founder & CIO of Mamaearth
• Peyush Bansal: Founder & CEO of Lenskart.com
• Hosted by: Ranvijay Singha

The company was offered a Capital of INR 1.6 Cr by the founders of Lenskart(Mr Peyush Bansal), boAT(Mr Aman Gupta), Emcure(Namita Thapar) and BharatPe(Ashneer Grover). Sahil however did not take the offer because he felt the capital would not have been sufficient for the valuation being offered, for him to scale the company.

Please have a look over  Shark Tank India  below:

Episode Link: https://www.instagram.com/p/CYrdoegPMEm/

Keto India has proved its value and has bagged all the success!

For more, visit https://www.ketoindia.fit/

https://www.livofy.com/.