Business

Nidan Laboratories and Healthcare Ltd. IPO opens on 28th October, 2021

Mumbai (Maharashtra) [India], October 26: Nidan Laboratories and Healthcare Limited engaged into offering diagnostic services including radiology, neurology, cardiology, dental as well as pathology services are entering the capital market with a Fixed Price Issue IPO of Face Value ₹10 per equity share at a Price of ₹125 per equity share with Market Lot of 1000 Shares.

IPO of 4,000,000 Equity Shares of ₹10(aggregating up to ₹50.00 Cr) to be listed on SME platform of National Stock Exchange (NSE).IPO will Open on October 28, 2021, and close on Nov 2, 2021. The Lead Manager to the issue is First Overseas Capital Ltd, and Registrar is Bigshare Services Pvt. Ltd.

As of March 31, 2021, the company offered approximately 740 routine and 3000 specialized pathology tests and approximately 220 basic and 320 advanced radiology tests that cover a range of specialities and disciplines. The company provides pathology tests ranging from basic biochemistry and clinical pathology to cytogenetic and high-end molecular diagnostic tests and radiology tests ranging from basic echocardiograms, X-Rays, and ultrasounds to advanced radiology tests, including computerized tomography (CT) scans, magnetic resonance imaging (MRI) scans. The company also offers a broad spectrum of customized health and wellness packages to its customers and provides value-added services to its customers, such as a home collection of specimens, house calls, and various delivery or access modes for test reports.

According to Dr. Nithin Vitthalrao Thorave, Promoter, Nidan has come out with a unique appointment booking mobile application under the name of “NIDAN HEALTHCARE”, which is supported by self-indigenous software called “Nidan Operation Management (NOM).” This unique app enables patients to book appointments for any test, from anywhere, at any time. The company has also tied up with pathology partners like Metropolis Laboratories Limited for its services.

Out of the 35 centres operating under the brand name of “Nidan Healthcare”, 16 centres are under the Franchisee model where 1 centre acts as a fully operated diagnostic centre, and 15 centres act solely as standalone collection centres. As of June 30, 2021, the company had a total of 213 employees. The company has got recognitions like the Best Diagnostic Chain of India Award 2019, in the Category of 20+ diagnostic centres by Express Healthcare.

Competitive Strengths Include Trusted, high quality, and reliable brand name, Customer-centric approach & services, Location benefits, Wide range of diagnostic services at affordable prices, Robust IT technical capabilities with strong IT infrastructure and Strong and experienced leadership with a dedicated management team.

Healthcare has become one of India’s largest sectors, both in terms of revenue and employment. According to a recent survey, in 2016-2022, the market is expected to record a CAGR of 17.69 per cent. With these positive factors, Health care companies are likely to benefit substantially.

Business

The World to Witness the Launch of the Lightest and Fastest Car Ever, an Electric Hypercar, Ekonk

Mumbai (Maharashtra) [India], October 25: Vazirani Automotive, one of India’s innovative startups, is all set to launch, one of a kind expression of art, Ekonk. Ekonk in the Indian scriptures signifies the beginning of the divine light. The big bang.

“For us, Ekonk signifies our real beginning, where for the first time design and innovation comes together. It’s our first vehicle that’s ‘alive’.”-Chunky Vazirani

After working for automotive giants like Rolls-Royce and Jaguar, Chunky Vazirani moved to Mumbai and founded Vaziraniin 2015. The vision was to create the next generation electric vehicles and technology that would put India on the world map of extreme vehicles.

Having launched India’s first hypercar concept, ‘Shul’ at the Goodwood Festival in the U.K, he earned the honor of creating the first HyperCar of India, and to supersede his expectations, Chunky Vazirani gives to the world a new single-seater, spaceship looking car that claims to be not just the fastest car ever built in India but one of the fastest accelerating cars in the world. The car also tests the company’s unique battery solution that replaces the century-old complex liquid cooling tech.

The problem with electric cars is that the batteries get hot, and the solutions today are overtly complex and unsustainable. Nobody has created a bespoke cooling solution for batteries until now.

Biomimicry (studying how animals and humans use breathing to regulate their body temperatures) combined with some ancient Indian manufacturing techniques resulted in the invention of the DiCo technology. DiCo enables the batteries to cool directly with the air, as opposed to needing liquid cooling that most manufacturers, including Tesla, use to keep its batteries cool. Vazirani’s new technology makes EVs lighter, faster, safer, and cost-effective. Most importantly, it also increases the range of EVs.

It is designed to be one of the most fluid cars aerodynamically, having one of the lowest drag coefficients for vehicles of its kind. That’s majorly why the rear wheels of the car are covered. It sets itself apart with its innovative battery efficiency and entire carbon fibre body that keeps the weight down. Weighing 738kgs, it is the lightest electric vehicle ever made. And with a power output of 722hp, it almost achieves the golden; one is to one, power to weight ratio.

The vehicle is developed end-to-end by Vazirani Automotive and has been tested at the recently inaugurated Naxtrax high-speed facility near Indore to achieve a top speed of 309KMPH. Acceleration from 0-100kmph is a mere 2.54 seconds.

The character of the car is as mechanical and pure as an electric car can be. This car has no electronic driver aids; it’s just the electric motors and the wheels—a direct pure electric connection. The technology and learnings from Ekonk will be seen in the production version of the Shul, which the brand is gearing for. After which, Ekonk might also see limited production for customers to purchase.

Business

RM Sports Set To Enter Retail Space with 26 Outlets across India

New Delhi (India), October 23: RM Sports Pvt. Ltd., headed by Founder-Managing Director Rajeev Mishra, is all set to redefine the sports good space in the Indian market with 26 retail outlets planned across India. The company plans to cash in on the newly-found attraction for a fitter lifestyle among young Indians through these new outlets, which would sell top-end sports goods to discerning and demanding customers. RM Sports seems to have created a golden opportunity for it with these retail outlets, which would not only increase their customer footfall but will also help the company mark its pan-India presence.

Mishra, along with CEO Shraddha Tiwari, had spent days looking at an uncertain future, owing to what was happening everywhere for the past year. However, both of them were eventually inspired by innovation and improvement happening in the world of global sports. As a result, RM Sports decided to learn from the best in the business and change their business strategy. In the sporting with innovation and improvement of its sporting goods. The RM Sports Management took the decision to go beyond the ordinary and aim for an extraordinary approach to business. The path that they picked was to innovate what they were already good at – manufacturing new-age sporting goods so that when customers return to their shops, they get the best products to use

In this line of thinking, RM Sports has introduced some high-quality, reasonably priced sporting goods like these –

  1. Sportswear made with high quality, technically sound fabric, which absorbs moisture & sweat better while keeping it breathable and weightless. These clothes keep you cool, especially during intense HIIT workouts or a bout of cricket/football/hockey on the ground.
  2. Moving on from synthetic plastic material called PVC, which is not harmful just for you but also for the environment, RM Sports is going to launch cricket gear made with PU or Plastazote. It is a type of foam that is flexible and tough at the same time. Gear made out of Plastazote offers superior performance at a lighter weight.
  3. RM Sports is also coming out with its own retail outlets, a kind of offline shop where sports enthusiasts can come and browse personally before placing their orders. For starters, the company is going to open these outlets in metro cities like Mumbai and NCR while preparations are afoot for expanding their offline presence to other major cities in due time.

With such innovative products at disposal, it is no wonder that RM Sports is set to enter the retail space in India with 26 outlets under its “Retail Programme”, aimed at joining forces with distributors, independent shop owners, and dealers in sports equipment.

Such innovation, uniqueness and research is often not commonly seen being put into manufacturing sports goods. Therefore, this attempt by RM Sports to innovate itself is nothing less than inspirational.

Business

Massimo Dutti Launches Online Store

New Delhi (India), October 23: We are pleased to announce, Massimo Dutti launched its first online store in India. Through www.massimodutti.com and its mobile app (available on Google Play and the Apple App Store), the brand makes it easy for its customers to discover all the Massimo Dutti collections.

Shop the Collection on Massimo Dutti website + App

The platforms (the website and app) will showcase the complete range of womenswear and menswear items. Among the services available are the pick up at the store in 2-8 working days and the standard at-home delivery in 2-8 working days. Free shipping for home deliveries is offered for INR 4,500 and upwards. All exchanges and returns are allowed within a maximum period of 30 days.
Designed to offer a unique and integrated experience with its stores, Massimo Dutti’s new digital platforms allow customers to interact with the products intuitively, thanks to their different sections and categories. The mobile version and the app offer customers a range of unique features, including geolocation services to find the nearest brick-and-mortar store, the chance to access the entire collection in just one click, and the ability to find similar products across all devices, allowing customers to complete their look.

The digital platforms also have a special area called PAPER (a lifestyle section that brings together inspiring editorials and articles on trends, collections, runway shows, and limited-edition capsule collections) to offer its customers a deeper insight into the brand.

Always at the forefront of the union between fashion and technology and based on innovation, Massimo Dutti continues with its strong commitment to offering a unique shopping experience that fully personalises customer service.

Under the name Shoes Experience, the brand is launching a new tool with which any customer can try on its casual-sport footwear collections with just one click on its iOS and Android Apps. This innovative product selection system, which uses augmented reality, offers a superior level of experience. To get a pair of the latest sports footwear offered by Massimo Dutti, customers only have to choose a model from the selection offered by the brand from its Women’s or Men’s collections and point their mobile device’s camera on their feet so the magic of augmented reality can do the rest.

Augmented and virtual reality applied to online sales through new functionalities such as Shoe Experience means a substantial improvement in customer experience and, consequently, brand differentiation.

Another advantage of the new service is that it can publish the result of the superimposed footwear on social media, and it also allows customers to purchase the model they have tried on in the Massimo Dutti online store. Thus, through this new tool, customers can obtain a product in real-time, immediately satisfying their desire and making the purchase easier for shoppers while they enjoy an exclusive experience.
The service is just one of the technological tools that the brand has made available to customers to enrich the shopping process. In this regard, shopping on the iPod is already available at points of sale for models that are not in stock. The new tool allows in-store customers to try them on virtually.

Business

Always-On Sales enablement and Readiness Framework

Are you struggling to improve the sales performance of your remote teams?
Does your sales team retain the knowledge imparted during sales training?

Bangalore (Karnataka) [India], October 21: Join the Streamz webinar today at 3.30 PM IST to get expert answers and tips on these challenges and more. Benefit from the best practices of the Fortune 1000 companies deploying the Always-On framework at scale.

There has been an undeniable shift in buyer-seller interactions over the last two years. All companies, big or small, have been challenged to keep their remote sales teams productive, engaged, and always sales-ready. In this webinar, the speakers will highlight the importance of continuously assessing and preparing distributed sales teams with the Always-On Sales Enablement Framework to get a holistic view of the readiness of sales teams at any point in time.

This interactive session will provide easy-to-understand insights on:

  • How the sales landscape has evolved
  • Improving sales readiness with the Always-On Learning Framework
  • The Pillars of Always-On Framework:
    • (i) Sales Optimized Content
    • (ii) Automated Knowledge Checks
    • (iii) Sales Gamification
    • (iv) Gain unique insights with Analytics

Q&A

The speakers are-

  • Sandeep Shrivastava, Chief Product Officer (Former Director- Search, Microsoft)
  • NK Chari, Chief Marketing Officer (Former Director WW Marketing, Agilent Technologies)
  • Kushal Bhomick, Chief Revenue Officer (Former Senior Director Sales, JAPAC, Oracle)

This webinar has been exclusively created for sales enablement managers, sales trainers, sales coaches, sales managers, and everyone in the enablement community with a mission to uplift sales performance.

“On our platform, we have seen salespeople enjoy responding to the game-like, interactive set of questions. While they are having fun, we capture a lot of signals to know their knowledge gaps and intelligently recommend targeted content for their self-improvement,” says N K Chari, CMO at Streamz. “We are happy to share best practices and insights gained from our experience, enabling enterprises to keep more than 225,000 reps always sales-ready. Hear our expert practitioners talk about creating Sales Optimised Content, assessing rep progress continuously using Automated Knowledge Checks, boost engagement and participation using Sales Gamification and capturing advanced insights to enhance sales performance.”

“We empower companies to scale their sales-readiness and enablement programs addressing each individual in large, widely dispersed teams,” says Jawahar Kanjilal, CEO at Streamz. “With Streamz, we are on a mission to transform the way companies invest in every ‘salesperson’ by building the world’s most scalable and intelligent sales readiness platform.”

Book your seats at: https://bit.ly/3AEnRuC

All registrants will get access to the recording post the webinar.

About Streamz: Streamz is an AI-based sales enablement and readiness platform that enterprises deploy to keep their widely distributed sales teams and channels partners always sales-ready. Its ‘Always-on Sales Readiness Framework’ helps sales enablement managers scale their programs and upskill and improve the sales behaviours of their teams.

Contact: Email: info@streamz.ai

Business

Indian National Memory Championship 2021, Education Minister of Telangana Releases the Poster

October 21: The Indian National Memory Championship is happening on 31st October 2021. More than 1000 students, teachers, adults, and professionals from various walks of life from all over the country are participating in this Championship.
The Education Minister of Telangana, Smt P Sabita Indra Reddy and Mr. Jayesh Ranjan, IAS Principal Secretary IT Department Govt of TS, had released the poster of the Championship.

Talking about the importance of Memory Sports, the education minister said that the way we do physical exercise for our body, we should do daily mental exercises to keep our brain fit. By learning, practicing and mastering these memory activities and taking part in the Championship, all people can overcome Alzheimer’s and dementia. Especially all the students must learn these memory techniques to excel in their academic and professional life.

Squadron Leader Jayasimha, President World Memory Council for India, and Mr Sudheer Sandra (Psychologist, Founder – SUPAR School) and Nikeelu Gunda (CEO – Digital Connect) have participated in the Poster Launch.

The Indian National Memory Championship, an Online Memory Championship, will be held on 31st October 2021 Sunday. It is open for participation for all Indian and foreign citizens of all ages.

World Memory Sports Council for India:

World Memory Sports Council for India is headed by Squadron Leader Jayasimha, Multiple Guinness World Record Holder. He had been training and conducting students for Memory Championships for a Decade.

A prize worth Rs 10,000,00/- allocated for the winners (Cash Prize & Digital Courses).
Award certificates of Recognition & Medals to the overall top 10 participants of the championship will be awarded in each category & a Participation Certificate for everyone who participates.

Categories of IMC 2021:

The Indian Memory Championship will be organized under the following four categories:
Kids: Age 12 years or under: Born in 2009 or after

Junior: Age 13 to 17 years: Born 2003 – 2008

Adults: Age 18 to 59 years: Born 1961 – 2000

Senior: Age 60 years and above: Born before 1961

First Prize: Rs 50,000/- & Trophy & a certificate (Lifetime Membership, Courses Worth 35,000/- + 15K Cash Prize)

Second Prize: Rs 40,000/- & Trophy & a certificate (Lifetime Membership, Courses Worth 30,000/- + 10K Cash Prize)

Third Prize: Rs 30,000/- & Trophy & a certificate (Lifetime Membership, Courses Worth 25,000/- + 5K Cash Prize)

Different Disciplines:

There will be overall five disciplines for winning the Memory Championships:
* Memorising Random Numbers

* Memorising Random Words

* Memorising Binary Numbers

* Memorising Playing Cards

* Memorising Historic / Future Dates

There will be marks allotted for each discipline. The Memory Athlete with the highest score of these five disciplines will be declared the Indian Memory Champion 2021.

Prize Fund & the Title:

The overall winner will be awarded the title, “The Indian National Memory Champion – 2021”.

The overall Prizes Worth Rs 10,000,00/- will be distributed as below:

Overall Winners:

  • First Prize Worth Rs 100,000/- & Trophy & a Certificate (Lifetime Courses Access Worth 75K + 25K Cash Prizes)
  • Second Prize: Rs 75,000/- & amp; Trophy & a Certificate (Lifetime Courses Access Worth 60K + 15K Cash Prizes)
  • Third Prize: Rs 50,000/- & Trophy & a Certificate (Lifetime Courses Access Worth 40K + 10K Cash Prizes)

Special Prize: Youngest Memory Kid will get All Access Junior Pass Worth Rs. 25000/-

Who can Participate & How to Register?

The championship is open-to-all Indian & Foreign Nationals to compete in the Kids, Junior, Adult and Senior Category. You may visit the OFFICIAL National Memory Council of India website: Register at: (https://www.jayasimha.in) or (https://nationalmemorycouncilofindia.com) or call us on 9985031777, 9985041777 or 9866018989.
Competition Schedule & Procedure:

This is an online Championship. The date of the Championship is 31st October 2021, Sunday at 10 am. The venue will be your house, school, or office at any location that is convenient to you so anyone across the world can attend.

Business

Samruddhi Silver, a one-stop showroom for all kinds of silver jewellery, articles

V Navinchandra Hirachand Malji Jewellers launches showroom at Ram Chowk On Ghoddod Road

Surat (Gujarat) [India], October 22: Surat is now home to a unique jewellery store, the first of its type in Gujarat, and a one-stop-shop for buying beautiful silver jewellery and other articles at attractive prices. The brain behind this unique jewellery store is Surat’s famous jeweller, V. Navinchandra Hirachand Malji Jewellers, which has launched a showroom dedicated to silver jewellery and other articles made of shiny metal.

“The Samruddhi Silver showroom offers an enhanced jewellery buying experience and was inaugurated on October 20. The showroom’s speciality is that it deals only in silver items and offers an extensive range of all kinds of jewellery and other articles, ideal for personal use as well as gifting purposes,” said Amish Vikramkumar Malji, Director, V. Navinchandra Hirachand Malji Jewellers.

Each piece of silver jewellery and article sold at Samruddhi Silver comes with attractive designs and exquisite craftsmanship, and the promise of purity from the 85-year-old well-known and respected jewellery firm of Surat.

“Samruddhi Silver is a new venture for us, but our commitment to purity and excellence in every single piece we sell remains the same,” said Amish Vikramkumar Malji.

The wide range of silver jewellery at Samruddhi Silver includes fusion jewellery with Basra Pearls and studded jewellery with a combination of pearls. The collection also includes colour stone beads necklaces. Different types and designs of utensils and beautifully crafted temples are among the silver articles available at the showroom.

Business

Spirit of Collaborative synergy through Azadi Ka Amrit Mahotsav to fuel economic growth: Govind Mohan, Secretary, Ministry of Culture

‘Azadi Ka Amrit Mahotsav recognises the contribution of unsung heroes of independence.’

New Delhi (India), October 22:  “Under the ‘Azadi Ka Amrit Mahotsav’ programme, we are trying to create collaborative synergy. The spirit of collaborative synergy is what we expect to spread out or transform into the normal functioning of various ministries, departments and governments, and break the silos and work together in collaborative efforts”, said Mr Govind Mohan, Secretary, Ministry of Culture, Government of India.

Speaking at the Public Affairs Forum of India (PAFI)’s 8th National Forum that was held virtually today, on “Reviving the Economy: Reimagine. Reboot. Reform”, Mr Mohan said, “The entire economic growth is going to get huge multiplier effects if we work together. Whether it is programmes like ‘Ease of Doing Business’ or ‘Gati Shakti’, this will only work if we let go of the silo approach and work on a convergence approach. When we organise events, we push that collaborative approach, which can lead to much-enhanced growth.”

Mr Mohan also sought the participation of the private sector in the ‘Azadi Ka Amrit Mahotsav’ programme, “We want to call chambers together to discuss and share with them the programme for next three months that we want to do.”

Mr Mohan said the programme was being celebrated to recognise the sacrifice of people who fought for the country’s Independence but remained unremembered. The programme further prepares a roadmap to take action for the development of the country.  “The significance of the event meant to celebrate the past and equally also look forward to bright and glorious future of our country. We have already had 7,000 events curated by the entire government and all its departments across the country & overseas. This is the moment of great celebration, and every Indian has to involve, has to partake, that is government intention”, he added.

The government will upload information about the unsung heroes of independence on websites, in which people too can contribute in bringing the forgotten freedom fighters’ struggle to the fore, he added. Moreover, the Indian diaspora and Indian mission in over 200 countries will be roped in to celebrate the unsung heroes like the soldiers in Netaji Subhash Chandra Bose-led Indian National Army.

Mr Virat Bhatia, Vice President, PAFI and Managing Director, Apple India, read out Hon’ble Prime Minister Mr Narendra Modi’s message underlining, “As the nation celebrates Amrit Mahotsav of its Independence, our vision to build a glorious India is driven by the collective resolve of 130 crore citizens. The role of valued stakeholders such as PAFI assumes even greater importance in such a scenario to capitalise on the opportunities in the resurgent New India.”

Business

US- Academy to disseminate a successful formula to become rich. US based Napoleon Hill Foundation has partnered with Mumbai’s Think and Grow

Mumbai (Maharashtra) [India], October 20: Mumbai-based Think and Grow Rich Academy is the only company in India having the exclusive coaching, training, and license from the USA-based Napoleon Hill Foundation.

Think and Grow Rich Academy offers world-class programs for your professional & personal growth where you discover the secret success formula that has made more millionaires than any other success formula in the world.

Sidharth Shah, Founder and CEO Think and Grow Rich Academy says, “We aim to significantly improve and change the lives of millions of people by improving their quality of thoughts, developing a winning mindset and shifting their paradigms to achieve the grand success viz. Health, Wealth & Happiness that each person truly deserves.”

Think & Grow Rich is a tried and tested, proven formula of success based on more than 20 years of research done by Napoleon Hill. He researched 500 of the most successful men living in America viz. Henry Ford, Thomas Edison, Alexander Graham Bell, The Wright Brothers, John Rockefeller, King Gillette etc., painfully studying each super-achiever’s career experience of 50 years. This amounts to more than 25000 years of research.

The Success Formula works even in the 21st Century with living testimonies of Bruce Lee, Oprah Winfrey, Daymond John, Quimat Rai Gupta, Desh Bandhu Gupta. It is based on extensive research and not based on one man’s fiction.

According to Sidharth Shah, Most People Wish & Dream to Become Financially Free, To Be Healthy, To Be Happy. But only 2 % of people achieve their grand success.

Why is it that there are brilliant people having degrees across their visiting cards but are flat broke? And why on the other hand, there are functionally illiterate people but who are multi-millionaires?

This is because mere knowledge and information will not guarantee results.

“It is not about How Much YOU Know, But How Much You Do With What You Know that makes a difference. If you want to plug this Knowing-Doing gap, if you want to shift your paradigm if you want to create a winning mindset, and want massive money, massive richness, massive success, Think &Grow Rich is your answer,” says Sidharth Shah, who is a first-class Chartered Accountant and gold medalist in MBA, having 25 plus years of business experience.

Business

The most unique Brand Dealing with Diamonds

October 21: We have looked at the picture-perfect advertisements of brands dealing with diamonds for the longest time. Here’s one of the most important names in the diamond jewellery business – EF-IF Diamonds, a brand that is synonymous with providing the best quality diamonds at the best possible prices. Situated in the jewellery hub of Chennai – T-Nagar, EF-IF boasts of selling dosham-free diamonds of the topmost quality in DEF Colour and IF-VVS1 Clarity. Every piece of jewellery at EF-IF is in-house manufactured, leading to intermediary costs being subtracted as there is no involvement of any middlemen. This gives a direct benefit to the end customers in the form of wholesale pricing.

A vibrant team behind every business is imperative for its growth, and EF-IF is no exception. The brand is run by an all-women team headed by Ms. Lathika Sandeep and Ms. Shruti Bothra. Lathika aims to provide skilfully crafted diamonds set in beautiful designs and believes in educating people about the right way to buy diamonds. She is a gemologist and holds a Masters in Management, making her the perfect blend for a business in jewellery.  Shruti, on the other hand, is a Chartered Accountant by qualification. She kick-started the international and e-commerce sales of the brand and is striving every day to provide superlative products and services to EF-IF’s clientele.

One of the biggest USPs of the brand is bespoke jewellery. Having their own manufacturing unit gives them the leverage to churn out designs that are classic and contemporary. With a strong team of talented jewellery designers and skilful artisans, EF-IF is well known amongst its clients to bring to life their jewellery imaginations.

For decades together, jewellery advertisements have been filled with glitz and glamour, showcasing perfect looking models adorning priceless jewellery. EF-IF wanted to break this stereotype and ventured on to do something very unconventional in their recent shoot. Instead of using picture-perfect models who are skinny and fair in complexion, the brand used models who were quite the opposite looking. They wanted to emphasise on how one should feel comfortable in one’s own skin and embrace imperfections. The jewellery you wear should not be intended to take the spotlight away from your personality but instead should be a medium to enhance the same. The brand wanted to show how their jewellery would look on real women. The clientele that the common Indian Market has is quite different from the models that are being used to depict this.

The 21st century is loaded with picturization of flawless and fair-skinned models with skinny body frames which, often makes us question ourselves about whether we would be able to carry off a piece of jewellery or any other product beautifully or whether it would look good only on models. EF-IF aims to bring out the message that there is no perfect skin tone or body type that defines a woman. The only thing that sets a person aside from the rest of the herd is the confidence with which they wear what they wear. So here’s to all the women out there, tall or short, fair or dark, plus size or skinny, you’re beautiful just the way you are!