English Entertainment

New Age production house IdeaRack enters OTT space with Runaway Lugaai for MX Player, stars Sanjay Mishra, Naveen Kasturia

Mumbai (Maharashtra) [India], May 13 After the successful debut in the television space with Tara From Satara, that won the Indian Television Academy Award (2019) for Best Drama Show and Best Story, IdeaRack is all set to venture into the OTT space with its exciting offering Runaway Lugaai, a light-hearted web series set in the heartland of Bihar.

It is developed by Saeed Akhtar & Aisha Faizan of IdeaRack Pvt. Limited and helmed by Avinash Das of Anaarkali of Aarah fame. Runaway Lugaai will be streaming on MX Player from May 18th, 2021 onwards.

Runaway Lugaai stars Naveen Kasturia, Ruhi Singh, Sanjay Mishra, Ravi Kishan, Aarya Babbar, Pankaj Jha and Chittaranjan Tripathy in the pivotal roles. The web show is a humorous yet heartwarming journey of Rajni played by Naveen looking for his Runaway Lugaai.

Saeed Akhtar, Founder IdeaRack Pvt Limited says, “The OTT space being cluttered with crime and thriller shows, we wanted to bring a differentiated story for our audiences. Runaway Lugaai celebrates the dysfunctional relationships between a father & son with a quirky love story at the center of the plot”.

Aisha Faizan, Co-Founder, IdeaRack adds, “While developing Runaway Lugaai, we wanted to give our audiences a realistic flavour & the local nuances, so we got Avinash Das to direct the series along with actors who belonged to the heartland to bring in the authenticity of Bihar.”

Elated actor Naveen Kasturia shares, “Runaway Lugaai has been a very exciting project for me. It was fun working with Saeed and Aisha as they bring so much passion and detailing to their work. Saeed Bhai was absolutely clear about his vision and tonality of the show which encouraged me to push beyond and try and create an endearing character of Rajnikant Sinha.”

In the past 5 years, IdeaRack has developed shows like Guru Aur Bhole, Sab Jholmaal Ho, Paapo meter, Fab5, Kicko & Super Speedo for Sony Yay. They have also curated the animation series of iconic show Tarak Mehta Kka Chhota Chashmah for Sony Yay In 2021. Besides this, they also launched India’s first online filmmaking course for kids Filmmaker Jr in 2020.

Currently, IdeaRack is creating interesting content for some of the top studios in the industry and aiming to tell even more exciting stories soon.

English Lifestyle

Jimmy Asija Showed His Presence at Decode Air Bar – Owned by Narendra Pahuja for the Promotions of MeraFauji Calling

New Delhi [India], May 12: Delhi & NCR surely would have heard of the famous restro-bar, Decode Air Bar, situated in sector 29, Gurugram. The air bar is owned by none other than the renowned businessmen Narendra Pahuja, who has set up this place like his own baby. He left no stone unturned in equipping this place with all the possible facilities, right from delicious food, aesthetic décor, beautiful ambiance, and great music.

Decode air bar becomes the hub of all sorts of events, be it a birthday or anniversary party, office party, date night dinner or lunch, hang out place for college people, perfect Saturday clubbing night, or used for various promotions. The USP of Decode Air Bar is that every day is a new day for the place, and Narendra Pahuja has made sure to celebrate each day with something different and unique.

7th March – Pre-Women’s Day Celebration & Promotion Day for Jimmy Asija

8th March 2021 embarked as a very important day as the world celebrates ‘Women’s Day. Seeing the history of Decode Bar, there was surely something special planned for the day, and it was called ‘Pre-Women’s Day Special.’ On the same day, Jimmy Asija and his team were present in Decode Air Bar to promote their movie MeraFauji Calling.

With Jimmy Asija, the entire team, and the crew of MeraFauji Calling, the pre-women’s day celebration becomes extra special at Decode Air Bar.

Jimmy Asija Popular Producer of Bollywood Films & Web Series

Jimmy Asija is a very old and renowned name in the movie industry. He is a famous producer who has produced multiple movies, series, etc. Jimmy Asija, was the presenter and bankroller of the movie “MeraFauji Calling” released this year only.

MeraFauji Calling movie has received immense love and support from the audience due to its brilliant storyline. The movie is surrounded by a life of a soldier and his family. This is a real-life story inspired by the Pulwama attack, one of the most horrendous attacks that Indian soldiers witness in 2019.

The story of MeraFauji Calling reflects the struggles that a soldier goes through to fight for his country, but what his family goes through, especially if he gives up his life for the nation. Sharman Joshi is the lead actor of the movie, who is shown as an army officer who loses his life in the Pulwama attack. After the attack, his daughter could not accept the loss and suffered from post-traumatic stress disorder (PTSD).

On the overall front, MeraFauji Calling is an emotional, meaningful, and full of empathy movie which shows the reality and the bravery of our soldiers!

Promotional Day at Decode Air Bar

At Decode Air Bar, Jimmy Asija and his team enjoyed the celebrations, which included many games, dance, music, lucky draws, etc.

Narendra Pahuja always keeps his place open for many promotions throughout the year and personally makes sure to make his guests feel comfortable.

English Entertainment

Web series ‘The Red Land’ is a story of power and struggle, released on Haider Kazmi’s OTT platform ‘Mastani’

Mumbai (Maharashtra) [India], May 04: Filmmaker-actor Haider Kazmi has released the web series ‘The Red Land’ on his OTT platform Mastani. The web series depicts the bloody consequences of the casteist fight in Purvanchal. Two dictators Bhai Amarpal Singh and Samarpal Singh ruled on their terms for more than three decades. This then begins with a young boy Ajit Yadav (who happens to be the son of his driver) fighting for casteism, power, and the power struggle.

This web series stars Abhimanyu Singh, Govind Namdev, Shaleen Bhanot, Flora Saini as well as Dayashankar Pandey in the lead roles. It shows how casteism dominates in student politics, in this series. The series is directed by Vinay Srivastava. With the release of The Red Land, Haider Kazmi said that it has started and much more such meaningful and entertaining films are yet to come. There will also be films of our products on it. We are also going to release Hollywood award-winning films and series in Hindi on Mastani.

Films will be released on different topics

Let me tell you that Haider Kazmi had said about Mastani that it will be a better platform for meaningful and progressive cinema. Here people will be able to sit with the whole family and watch movies. Not only will our films be released on this platform, as well as such films will also find a place here, which has social and ideological concerns with entertainment.