Analysing the Amalgamation of Technology and Expertise in the Fragrance Industry

Nitiin Sharma, Director, Blossoms Aruma

May 13: The famous American novelist Mary Gaitskill once said, “The appeal of perfume is that it is at once ephemeral and empowering. It creates shimmering invisible armour that lingers in a room long after its wearer has gone and infuses our imagination with a subtle power, hinting at a hidden identity.” Indeed, the appeal of fragrances cannot be discounted and this can be verified on a global scale! The global fragrance industry attained a market value of 33.5 billion dollars last year and, according to research by the IMARC Group, the industry is expected to grow at a compounded annual growth rate of 6.1% between 2022-2027, reaching a market capitalisation of 47.6 billion dollars in the next five years.

According to Nitiin Sharma, Director, Blossoms Aruma, “People across the world love perfumes and enjoy the sensation of luxurious fragrances. However, they rarely think about the technology, R&D, and expertise that go into the creation of unique and ethereal scents. In the beginning of the 19th century, the trend was to use natural essential oil/absolutes/resins or balsams with aroma chemicals that were available at that time. Early 1950 onwards, perfumers started making their own accords of flowers and bases, using newly discovered chemicals, keeping the cost of all classic perfumes under control. This is the period when research scientists joined hands with perfumers and with their analytical abilities started decoding fragrances.”

Blossoms Aruma is a perfume house designing purely French yet truly Indian fragrances. The brand was incepted in 2006 by Nitiin Sharma, who had a strong desire to change the societal impression of the daily perfume. He shared that, as time progressed, the fragrance industry began using equipment like Gas Chromatograph and Mass Spectrometers and today, expert perfume makers at Blossoms Aruma and other fragrance companies rely on advanced equipment like T.O.F and headspace systems. These are used to study fragrances directly from finished products and this makes the overall process of perfume making a lot faster and simpler.

“Unlike earlier times, when perfumers created fragrances inspired by their hearts, nowadays it is a technology-driven industry. Artificial Intelligence offers us insights on the trends likely to influence the market in the next season. Based on these details, perfumers create fragrances by combining technology, R&D, and their inherent expertise, ”Nitiin said.

As technological development continues to influence fragrance creation, perfumers are increasingly resorting to biodegradable materials to map the perfumery ecosystem and ensure sustainability. Accordingly, chemicals that are non-biodegradable are being eliminated and new molecules are being introduced, making the use of fragrances safer and eco-friendlier. Further, with tremendous focus on environmental issues, governments are also placing restrictions aimed at safeguarding marine life, and nature and these regulations are also helping protect the human body. “Technologically developed molecules are replacing costly natural materials, that too, at a much affordable cost. This helps perfumers create luxurious fragrances for all demographics,” Nitiin stated.

Indeed, an amalgamation of technology and expertise is what helps perfumers arrive at the perfect composition and notes to tantalise peoples’ senses. And no one knows it better than Nitiin, who has spent over 25 years studying and transforming the Indian perfume industry while participating in the global fragrance revolution. With purely French fragrances which evoke an Indian ethos, Blossoms Aruma has been a game-changer in the Indian perfume industry, shaping it into the blooming sector it is today.

“Perfume making is as much an art as it is a craft, and the industry requires intrepid innovators who can adeptly amalgamate technology and intensive R&D with their expertise and unique talent. Every individual is unique in their own right, and they deserve to wear a perfume that makes them amplify their persona and leave behind a legacy. And that is really what perfumery is all about – creating a lingering and lasting fragrance that captures the imagination of the individual while also fostering an aura of completeness and unique sensibilities,” Nitiin shared.

As the global perfume industry looks forward to a strong innings over the next five years, innovation and uniqueness can only be fuelled through the symbiotic relationship between technology, innate talent, and extensive years of practice.


Central team from Textile ministry assess the feasibility of setting up PM MITRA Park at Vansi-Borsi in Navsari district

Surat (Gujarat) [India], May 13: If all goes well, the largest man-made fabric (MMF) hub in the country, located in Surat, is about to take a giant leap ahead. In response to the Gujarat Government’s plan to establish the Mega Integrated Textile Region and Apparel Parks (PM MITRA), an inspection team from the Union Ministry of Textiles visited Vansi-Borsi in the Jalalpore taluka of Navsari to assess the viability of establishing the MITRA park on May 10.

The Central team members from the Union Textile Ministry including Joint Secretary of Textile Ministry, IAS Prajakta Varma, Deputy Secretary, Ravi Shanker Shukla, and the director of the Office of Textile Commissioner, Mumbai  Saurabh Kulkarni conducted a joint with the textile industry stakeholders, Joint Managing Director of Gujarat Industrial Development Corporation (GIDC) DB Prajapati and chief engineer BC Warli, Navsari’s district collector Amit Prakash and officials of the Southern Gujarat Chamber of Commerce and Industry (SGCCI) to discuss the viability of the PM Mitra park at Vansi-Borsi in Navsari.

At the meeting held at the Platinum hall of the Surat International Exhibition and Convention Centre (SIECC) at Sarsana, Ashish Gujarati, President of SGCCI said, “Even three PM Mitra parks of 1,000 acres each will not be sufficient to accommodate Surat’s textile industry.” “For the fast-paced investment in PM Mitra scheme, the industry players should be given swift clearance under the Textiles Technology Development Scheme (TTDS) and the government should come up with the policy on ‘renewable energy’ on a priority basis.”

GIDC’s joint managing director and chief engineer presented the statistical information before the Central Inspection team on the feasibility of the PM Mitra scheme at Vansi-Borsi village in Navsari’s Jalalpore taluka.

Textile industry stakeholders in attendance claimed that they have been waiting to put up units since the PM Mitra scheme was introduced since land costs in Surat had risen dramatically. To reduce production costs, textile businesses must be able to obtain land at reasonable prices. Surat has a high demand for textile manufacturing and expansion. Even three PM Mitra parks will not be enough to meet Surat’s growing textile sector needs.

Textile stakeholders, while interacting with the Central team members, predicted that the PM MITRA Park in Navsari’s Vansi-Borsi will be fully operational within three years of its opening. A shared captive power plant, Common Effluent Treatment Plant (CETP) with a common boiler, Sewage Treatment Plant (STP), and a housing project for textile workers should all be included in the PM MITRA Park. The Khar land in Vansi-Borsi near the PM Mitra Park should be exploited to generate wind and solar energy.

The meeting was attended by BS Agarwal, chairman of PM Mitra Park committee of SGCCI, Bharat Gandhi chairman of Federation of Indian Art Silk Weaving Industry (FIASWI), Dhirubhai Shah chairman of Synthetic and Rayon Textile Export Promotion Council (SRTEPC), Ashok Jirawala chairman of Federation of Gujarat Weavers Welfare Association (FOGWA), Dipak Sheta of Saurashtra Textile Traders Association, Mahendra Kukadia president of Surat Texmac Federation, Suresh Patel secretary of South Gujarat Texturisers Association, Sanjay Saraogi of Laxmipati Group, Ravind Arya of Madhusudan Group, representative of common Boiler Project Vishal Budia and environment expert Kunhal Shah.

Honorary secretary of SGCCI, Dipak Kumar Shethwala conducted the entire meeting, and SGCCI’s President-Elect, Himanshu Bodawala presented the vote of thanks.


Tilak Banerjee steps forward to organise the unorganised Seafood and Meat Market through Pescadoo

May 13: India is the second biggest aquaculture and fish producer globally.  The Indian fish market is expected to reach a volume of 26.6 Million Metric Tons by 2026, exhibiting a CAGR of around 9% during 2021-2026. The changing lifestyle of people and food habits coupled with a rising appetite for healthy food is creating higher demand for processed fish in the urban areas. The country holds a huge potential for seafood with a long coastline spanning about 8,129 km. India’s buoyant seafood industry has emerged as the largest group in agricultural exports of the country. Hence, Timaeus Marketo founded by Tilak Banerjee came up with a vision to organise the unorganized sea food market with their D2C brand named .  Pescadoo focuses on three categories of supplies at present. It primarily caters to the bulk retail supplies, Star category restaurants, boutique fast food chains and gourmet kitchens and direct consumers.

Their Mission is to be the most reliable, efficient and effortless source of a variety of sea foods and meat for different category of end consumers. It solved many hygiene affairs involved in seafood and meat market and also UKAS certified ISO 9001:2015 company. Its moto is to reach and help each and every customer faster and deliver fresh products within 120 Minutes.

It has been functioning in Kolkata for almost a year now, and had just began their operation in Bangalore too and slowly focuses on delivering all over the country in the near future gradually.


Farhan Akhtar gets the 12 Dada Saheb Phalke Film Festival 2022 Award, Raujesh Kumar Jain, present as a chief guest gave the award

May 13: 12 Dada saheb phalke film festival 2022 held on 30 April 2022, at Elixir Business park, Noida. Film festival Director Mr. Rambhul Singh organized this event. He said that this event is to promote the independent film makers, who work hard.

More than 700 films was nominated for this event and more than 100 Directors, cast and crew was present. In this event, Mr. Raujesh Kumar Jain, famous Film Producer, actor and entrepreneur was present as a chief guest and he gave the award to the best film makers and he said he will promote the independent film makers, he met many directors and story writers for his future venture. Mr. Rajesh kumar Jain produced hindi feature film “Blue Mountains”, who won golden elephant award from Govt. of India under best children film category and also got more than 6 awards for this film. As per Mr. Rajesh kumar Jain this film festival give lots of opportunity to independent film maker.

Farhan Akhtar after winning the award for his film TUFAN, he thanks to the jury of the film festival and his Director Rakesh Mehra, co-actor paresh Rawal and entire cast and crew, the best thing of this film that specks about love , being more important than any feeling that divides people from one another.

In this event award was given in following categories,

Best Feature Film: Jai Bhim

Best Actor: Farhan Akhtar

Best Short Film: Belosa (Marathi)

Best Documentary: The Saviour- Brig Pritam Singh.

The film Namastey ji, The tails of boo boo and cuddly poo, Bhojan, Nip in the bud, Treasure, animated film shri Sai like films nominated for the 12 dada saheb phalke award 2022.

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How Center for Business and Technology is helping SME’s and Startup Success with Growth Strategies?

Jaipur (Rajasthan) [India], May 13: Jaipur Based Business Consulting firm Center for Business and Technology is on a roll to help SME’s and Startups with Growth Strategy, an aspect that most startups fail to address.

As per stats, 90% of startup fails, and appx 75% of funded startups fails. This confirms that just having funds doesn’t solve all the problems. CBT is helping ventures in developing a strong foundation backed by long-term strategies.

Founder & Chief Consultant Mr. Ravi Raizada, an Alumni of IIM-C, has worked with and supported More than 70 SME/Startups so far.

He says that founders and business owners face different challenges at different stages, and we as a group are successfully rendering advisory and support systems to address this issue.

We deal with early-stage startups with zero revenues to growth stage ventures doing upto 20-30 cr of business in formulating their growth strategies, sales and marketing, and operational excellence.

He further says, “Strategy is not Planning and though it takes time to research and analyze & prepare, once you have a strategy in place, your probability of succeeding increases.”

We treat every venture as unique and offer personalised handholding. Different advisory and support programs are created to address different needs. Currently 15 Startups & 10+ businesses are active on board with us, availing our Advisory, Consulting & Project Management services.

CBT also launched a formal three months training and Development program, SEEP (Startup and Entrepreneurship Excellence Program), for early-stage / idea stage startups/enthusiasts who want to pursue entrepreneurship as a career.

Program aim to equip and certify applicants with Expertise in creating sustainable and scalable enterprises.

The program will be spread nationally with Program Partners and Institutional Collaboration.

The Group is also in the pivot stage for a growth stage Advisory and accelerator program, especially for D2C and SAAS businesses, and has 3 ventures in the pivot program.


Ocxee- All in one platform for Study Abroad Now Launching in India

New Delhi (India), May 13: Ocxee– All in one platform for Study Abroad has announced foraying in India. The platform was founded by students for students in the United Kingdom. The brand has identified the fact that India is the second country that witnesses the maximum number of students travelling abroad for studies after China. Ocxee aims to present a “Student First Approach” in India by evoking trust in students’ minds while they make the most crucial decision of their lives. Ocxee already has partnerships with over 1500 colleges and universities across the globe with 1.5 million beds in 100+ countries, thus developing into a one-stop solution for students.

The platform covers the hassle of finding the right country, the right course, and the right college & University. It further supports with collecting all the necessary documents for admission, Visa Process, appropriate budget-friendly accommodation, part-time jobs, internships, online courses and first bank account abroad. Ocxee provides a dedicated team to personalise the experience of student aspirants through the entire process.

The brand already holds a presence in 130+ countries, including the UK, USA, Canada, Australia, Germany, Poland, Nigeria, Kenya, and Singapore.

“We have already gained a strong foothold in many countries globally. The response has been overwhelming. The number of Indian students opting to study overseas increases every year; it is anticipated to touch a mark of 1.8 million by 2024. However, an even bigger number of students aspire but are unable to pursue due to a lack of awareness and or absence of the right support system. We are here to add convenience and make their plans materialise,” said Meet Kotadia, founder of  Ocxee.

Ocxee is the only company globally that provides centralised pre and post landing services from one platform.

The platform shall offer an online tailor-made test preparation course ranging from INR 149 to INR 499 to Indian aspirants. It is expected to save students the heavy IELTS preparation fees they pay, along with hefty consultation fees. Ocxee will also offer free first profile evaluation and counselling with trained experts to make it easier for aspirants to take step one.

Ocxee helps students make career choices and university admission decisions in a simplified manner with the help of Certified industry experts in both pre-landing and post-landing services. Ocxee’s offering extends to end-to-end tracking of student progress and assisting students on admissions, visas, loans, forex, and online courses such as IELTS/TOEFL/PTE, accommodation, airport transfers, SIM cards, Part-time job assistance etc. at the touch of their smartphones. The Company became operational in 2019 and made a major business pivot in 2021 when it started partnering with pre-landing and post-landing services providers across the globe.


Silicon Valley-based entrepreneur, venture capitalist and philanthropist Asha Jadeja announces Rajeev Circle History Scholars Program

New Delhi (India), May 13: Silicon Valley-based entrepreneur, venture capitalist and philanthropist, Asha Jadeja has launched a unique program through her family foundation – Motwani Jadeja Foundation called the Rajeev Circle History Scholars (RCS) Program.

The RCS program is led by author and historian Dr. Vikram Sampath. Dr. Sampath is a Bangalore based historian and author of six acclaimed books. He has a Doctorate in history and music from the University of Queensland, Australia and was a Senior Research Fellow at the Nehru Memorial Museum and Library, New Delhi. He is also an Aspen Global Leadership Fellow and an Eisenhower Global Fellow 2021. An Engineer/mathematician from BITS-­Pilani and an MBA in Finance from S. P. Jain, Mumbai, Dr. Sampath is also a trained Carnatic vocalist. He has established the Archive of Indian Music, India’s first digital sound archive for vintage recordings, is the Founder-­Director of the Bangalore Literature Festival, Indic Thoughts Festival and ‘ARTH-­‐ A Culture Fest’.

Announcing the program, Asha Jadeja said, “In the decades after Independence, Indian historiography has suffered from several drawbacks, many rooted in “history written by victors”, colonial narratives that have warped the portrayal of actual events to fit a grandiosity of dying imperialism. There is an urgent need for serious scholarship that revisits these aspects of our past in a modern, contemporary context. And the Motwani Jadeja Foundation is proud to announce the Rajeev Circle History Scholars (RCS) Program to support scholars in this area. ”

The Rajeev Circle History Scholars (RCS) Program aims to foster scholarship and produce knowledge in the field of Indian historiography that is Indic in its outlook rather than the hitherto colonial or ideologically driven narrative; is shorn of empty jingoism, one that is based firmly on the yardsticks of truthful representation and scientific research methodology and adheres to stringent standards of evidence/data gathering, hypothesis testing, critical thinking & critical analysis.

The program seeks to publish high quality, well-researched and accessible popular books on Indian history each year through the grant of a coveted Fellowship awarded to eligible scholars.

The scholars who will be supported by the RCS program are Prof. V.N. Prabhakar (RCS Senior Fellow) and Dr. Ankur Kakkar, Dr. Sreejit Datta, Mr. Aravindan Neelakandan, Mr. Aneesh Gokhale, Mr. Aabhas Maldahiyar (RCS Fellows). More details on the program and the scholars can be found at

The themes on which the Rajeev Circle History Scholars are selected are Ancient Indian History, Medieval Indian history, Modern Indian history, Indian Freedom Struggle & Traditional Indian Knowledge Systems – in the fields of Indian Sciences, Mathematics, Alchemy/Metallurgy, Ayurveda, Temple Architecture, Textiles, Rituals, Indian Languages and Literature, Performing & Visual Arts, Classical Languages of India etc. to name a few.

Rajeev Circle History Scholars (RCS) Program has been constituted in memory of Asha’s late husband Rajeev Motwani. A Professor of Computer Science at Stanford University, Rajeev was also the author of Google algorithms and advisor to the company. Rajeev and Asha have invested in over 200 technology startups in Silicon Valley.

The Motwani Foundation has been running another program as a tribute to him called the Rajeev Circle Fellowships (RCF) which is an evolving network of entrepreneurs bound by a synergistic set of activities, vision, philosophy and aspirations.

Programs like the Rajeev Circle History Scholars (RCS) and Rajeev Circle Fellowships (RCF) is an ongoing effort by Asha Jadeja and the Motwani Jadeja Foundation to contribute toward the growth of intellectual and entrepreneurial capital of India to augment India’s future through positive action for greater and exponential impact. More details on the Motwani Jadeja Foundation can be found at


Nitin Gadkari, Minister of Road Transport & Highways inaugurates New Vehicle Scrapping Facility by Abhishek Group and Kaiho Sangyo Japan

New Delhi (India), May 13: The Ministry of Road Transport and Highways, Government of India introduced a notification in 2021 to prohibit unfit and old vehicles to ply on roads, as a step towards reducing carbon footprint and pollution and improving road safety. Sensing an opportunity, Abhishek Group partnered with Kaiho Sangyo Japan which is a pioneer in Registered Vehicle Scrapping Facility (RVSF) in Japan. The Joint Venture Company, Abhishek K Kaiho launched its first RVSF in Haryana on Tuesday, May 10th 2022. The state-of-the-art technology-enabled plant was inaugurated by Shri Nitin Gadkari, Hon’ble Minister of Road Transport & Highways, GOI. Mr. Gadkari has spearheaded the first-ever Vehicle Scrappage Policy for India which will fight against pollution and is in the interest of Road and Vehicle safety. Aligned to his waste to wealth policy, he was delighted to see how scrapped vehicles can be utilized for the manufacturing of new vehicles thus reducing India’s dependence on imported steel and other products and also reducing India’s carbon footprint.

Abhishek Group was incorporated in 1984 as the first company in India to introduce Seat Belts to Indian OEM’s. Headquartered in Gurgaon NCR, with a legacy spanning over 38 years, the group has since forayed into manufacturing and trading other automotive safety products such as Air Bags, Steering Wheels, Reverse Parking Sensors and more. The group has also diversified into automotive accessories, vehicle electronics, registered vehicle recycling, logistics & warehousing and high-security registration plates.

“The AKK plant is the first unique facility in India that uses modern technology to salvage and reuse a maximum number of components from the vehicle and help recycle commodities like steel and plastic by melting and reusing in an environmentally friendly manner. The plant has a capacity to recycle 1800 vehicles every month and we will set up another 7 to 8 facilities across the country within the next few years” said Mr. Anirudh Kedia, Director of AKK. “We believe in changing Waste to Treasure,” said Yuki Miyagawa San Director from Kaiho Japan Stationed in India, whose main responsibility is to migrate the environment-friendly practices from Japan to India where every component/commodity of the vehicle is either reused or recycled without releasing any harmful gases or oils into the Planet.

The Group Chairman, Mr. Dhiraj Dhar Gupta said “as a group, we believe in a Customer First approach that is delivered through honest and ethical business processes, whilst adhering to the highest quality standards. We also believe in serving society at large by implementing sustainable practices and creating a safe and clean world for the generations to come. This has been the genesis of AKK RVSF.”

On this occasion, Abhishek Group also announced 2 more new Joint Ventures:

With Sumori Metal, Japan for the manufacturing of High-Security Registration Plates under the name Abhishek K Sumori Metals that will manufacture HSRP for all OEM’s. Sumori Metal is a pioneer in the HSRP business in Japan with over 100 years of manufacturing experience. The company has already set up a plant in Manesar, Haryana with an installed capacity of 3 million HSRP per month and a fully automated plant from Crest Holland.

With Elektrosil, Germany for the manufacturing of Seat Ventilation Systems and other vehicle cooling systems under the name Abhishek Elektrosil Auto Components. Elektrosil Germany is a supplier to Volkswagen, BMW, Daimler and others. They began their venture in India with Volkswagen as their first customer.

“We are very excited to grow and progress our group businesses under the guidance of our Chairman, Mr Dhiraj Gupta. From introducing seat belts to recycling and scrappage of vehicles, Mr. Gupta has always been at the forefront of businesses that have shaped the future of the automobile industry in India. The RVSF venture gives us an opportunity to give back to our country by cleaning up vehicle waste, and recycling vehicle parts/commodities which in turn reduce our dependence on imported materials and make manufacturing of new vehicles cheaper. The policy also ensures that older vehicles with poor safety measures and emission norms don’t run on Indian roads and hence help reduce our fossil fuel consumption.

Our 2 new joint ventures also come from a vision of introducing new and innovative products. The HSRP venture will secure our country’s vehicle fleet and ensure that they are not used for inappropriate activities. This will also make the identification of vehicles easier thereby easing governance processes. The Seat Ventilation Systems is a first of a kind designed for very hot and humid climate we experience in India and will ensure a safe, cool and comfortable experience for passengers” said Mr. Shreedhar Gupta, MD of Abhishek Group.


University of Roehampton offers a wide range of academic programmes

New Delhi (India), May 13: Sanwariya Education Consultants organized a meet and greet program today in Hyderabad with university of Roehampton (UoR), London with Students, Parents and others.

The University of Roehampton (UoR) offer a first-class education experience, designed to help you reach your full potential and get the career you want. The University is comprised of four colleges which underpin their values today including teaching, research and the engagement with communities and    organisations locally, nationally and internationally.

The university has a strong partnership with the diverse community of students and provides an inclusive environment in which students are encouraged to succeed. Through the professional services, colleges and students union, the team at UoR deliver an excellent wider student experience and a supportive culture, with a strong emphasis on wellbeing and personal growth. At Roehampton, they strive to equip students with the knowledge and skills they need to succeed in a workplace that will change radically and rapidly in the future.

Roehampton offers a wide range of programmes spanning six academic schools and faculties:

Faculty of Business and Law

School of Arts

School of Education

School of Humanities and Social Sciences

School of Life and Health Sciences

School of Psychology

The University of Roehampton has a long history stretching back 180 years through our 4 colleges. The diverse community is comprised of around 10,000 students, from 145 nations, 1,800 of which are postgraduate, giving it the accolade of the third fastest growing university internationally. With over 85 postgraduate courses, spread across 6 academic schools and faculties, UoR offer a wide range of choices for those looking for a career change or further study. The 54 acre beautiful parkland campus offers great facilities, in the middle of south-west London. Studying at UoR will give students the best of both worlds: the community feel and safety of a traditional university campus, with the job opportunities, culture and nightlife of one of the greatest cities in the world.

Roehampton prides itself on helping all students, regardless of their background, to develop the skills they need for a successful graduate career and fulfilling life. The student experience is at the heart of everything they do. The team at UoR work in partnership with students to make sure that every moment at Roehampton matters. A Roehampton student has the opportunity to work with academic staff who are at the cutting edge of their fields and produce innovative and internationally renowned research. At the University of Roehampton, they believe that an education is not just about getting a great degree, but also broadening your experiences, preparing yourself for your chosen career, and making lifelong friendships. A student will have an ample of opportunities to get involved with university life both academically and socially. A Roehampton degree is designed to ensure that you graduate with the qualities you need to succeed: confidence, adaptability and the capacity to work with people from all walks of life.

Sanwariya Education Consultant is leading consultant in the world for getting highest amount of deposits for April 2022 intake at the University of Roehampton.


Hash announces the successful pilot run of BharatMove App

New Delhi [India], May 13: Hash, an emerging D2C brand, today have announced the successful launch and pilot run of BharatMove App- a first-of-its-kind tech-enabled demand management platform for Small and Micro Retailers (SMRs). BharatMove is designed to ensure better supply chain management for the unorganized small retailers in the country, thereby positively impacting their businesses. With BharatMove app, SMRs are getting a single point solution to order the products at their door-step and also be able to finance their inventory.

The Interesting proposition is the digital delivery goods (Like Cash recharge on fantasy games, Credit/BNPL Cards enrolment , utility bill payment, subscriptions payments and many others), to be sold via these SMR. It aims to reduce the CAC Cost for all Consumer Tech products through this physical network. It is also benefiting the D2C Brands which usually do not make it to the shelves of a SMR due to lack of network. The SMR are able to earn better margins through these digital goods & D2C brands, thereby increasing their revenue, ticket size and customer reach.

BharatMove is targeting 10 mn+ SMRs across the country, that have close to 60% contribution to the overall FMCG business. The BharatMove platform will bring together the entire ecosystem for supply chain management- including brands, distributors, wholesalers, hawkers and shop owners.

BharatMove will simplify the supply chain for SMRs by doing away with multiple intermediaries, offer tech-immersed solution with analytical services to SMRs, give real-time insights for better inventory management as well as enable other ancillary services for SMRs.

Speaking on the fund raise, Mr. Shwetank Jain, Founder, BharatMove & Hash, said “SMRs are amongst the big grosser for the FMCG industry but have been broadly untouched by technology or tech-enabled solutions. Majority of them continue to face challenges with regards to supply chain management that in turn, impedes the growth of their business. BharatMove is set to disrupt the traditional and inefficient distribution channel of SMRs with tech-driven platform and empower them with tech-first solutions that can address all their supply chain woes. In our pilot phase in Delhi NCR, we have received an overwhelming response from the SMRs by offering multi brand products under one roof. We have touched INR 3.5 Crore in Sales with just 2000 Shops in Delhi & Gurgaon.”

The company is committed to totally disrupt the way SMRs do their business. The company is confident to reach annualised revenue of INR 100 Crore in next 3 months.

About BharatMove & Hash

A new age D2C brand by name ‘Hash’ – primarily focussing on non-tobacco products (Like Lighters, Rolling Paper, Organic Mixtures used in Pipes, Coconut Charcoal) for the Gen Z and Millennials and Platform by name ’BharatMove’ for the Small & Micro Retailers (SMR) was founded in the year 2020.The company aspires to be a market leader in Indian Micro Retail space by promoting its digital supply chain solutions targeting the small and micro retailers across the country. The Company has raised US$ 2.4 million in angel round from Amrac Investment Fund as well as marquee angels including Kunal Shah (CRED), Ashneer Grover (BharatPe), Jitendra Gupta (Jupiter), Amrac Investment Fund, Anshoo Sharma (Magic Pin), Amit Lakhotia (Parkplus) and Suhail Sameer (Chief Executive Officer, BharatPe). The company is headquartered in Delhi NCR. It has a team size of 100 members and has a network of 6000+ SMRs.

The company plans to add over 300 in team size and on-board 40 brands in FMCG Space over next 3-6 months.

For more details, please contact

Noureen Khurana Email: