Lifestyle

How Resham Is Reintroducing Natural Dyes with Its Sustainable Clothing Line

December 14: Resham-House of Silk is one of the homegrown brands in India that gained popularity due to its sustainability goals. The brand came to light when it launched the new collection of sarees and fabrics that used natural dyes. Being a brand that dedicates to promoting eco-friendliness, Resham wants to achieve one goal at a time in a natural way. Resham manufactures an exclusive line of sarees and clothing for every woman, irrespective of their age.

Founded by Vishakha Agrawal, Resham has unlocked a new feat by being the Youngest Female Entrepreneur. After completing her schooling at Scindia Kanya Vidyalaya Gwalior, at the age of 18, she has started her new journey of creating her own clothing brand. Since her childhood, she has been familiar with different kinds of fabrics and textiles. As her dad runs a successful wholesale textile business, Vishakha always had a keen interest to explore the varieties in this textile industry.

But her motive was simple; she wanted to eventually create a clean line that would not contribute to the pollution of our environment. Over the years, water pollution has witnessed a massive hike and clothing industries contribute 17 to 20% in today’s water pollution. The synthetic dyes are not only contaminating the water but also are a threat to aquatic life. Also, in this world of fast fashion, where everything is about commercialisation, Vishakha wanted to uphold rich cultural history and artistry in India.

On asking her about her inspiration, she said, “When we planned on starting Resham, I felt like there is a dire need of a revolution in the fashion industry. As the fashion industry is moving so fast, the wastage of clothes and fabrics have been more than ever. Besides, the use Of natural dyes has been lost over the years. I wanted to revive the long-lost histories of India that were harmless and always promoted art.” Be it sarees or clothing, her team of talented craftsmen and craftswomen meticulously handcrafts everything. It is a time-taking process, but she isn’t ready to compromise on her tenets, which makes Resham unique.

Being a new-age entrepreneur, she is all about empowering women. Along with that, she is vocal for local. Her team consists of aspiring women who share the common motive of conserving nature. Even the artisans are mostly women. The main objective is to keep the art alive through the works of locals. She said, “Since commercialisation has taken over the market, we cannot just see the talented artists losing their art and job. We must be responsible and start respecting the artists who actually started this artistic movement.”

Now, when it’s about natural dyes, she and her team handpick the materials so that only the best quality raw materials are used. As Resham is growing every single day, Vishakha wants to promote sustainability with her work. In the near future, she is looking forward to making some other sustainable changes with her brand that will benefit mankind. With Resham, Vishakha is motivated to make her dreams come true.

Lifestyle

A dating app that actually wants you to go on dates!

Mingout is the world’s first true dating app. Here’s the story.

December 14: Do you know how dating apps make money? Through people’s loneliness.

Imagine a shampoo – that makes your hair awesome. Because you want your hair to be awesome every day, you continue using the shampoo regularly. The company makes money BECAUSE you were happy.

Now take a dating app today. You start swiping, find a good match, and the two of you hit it off. You don’t need the app anymore. So you uninstall it. Thus, even though the app made you happy, you won’t give them money.

And that’s why today’s dating apps want you to be unhappy. Because if you find happiness early on, your Life Time Value in revenue terms decreases. But if you’re lonely, you’ll pay up.

And that’s because what they provide are ‘matches’, not dates. This is where the founders of Mingout decided to disrupt dating.

“During the pandemic times of 2020, a lot of people had started feeling lonely. Several friends had begun having anxiety and sadness, driven by a total lack of social interaction. More importantly, there was a complete lack of romance in the lives of people our age.” says Harshveer (who runs the popular Instagram page storysellercomics). “So we got together and started arranging virtual events where you could meet new people. We hosted online art workshops, storytelling sessions, concerts and whatnot. We called these events Fridates – a virtual blind date with someone you share a common interest with on every Friday 8 PM. In all, we connected about 500 people to each other over a common interest.”

“People loved these dates! You were doing something fun with someone who was interested in your idea of fun as well. There were instant connections, chemistry and in at least one case (we know because we were invited to the wedding!), a happily ever after.” adds Navdeep, co-founder and wing person in chief.

“And it was such a thrill! To see so many happy people messaging us, sharing their stories, and having fun in an otherwise morbid time was quite refreshing. So we thought about trying to build an app out of this.” – Devanshu, who heads product development.

But there are a million dating apps in the market – how is Mingout different? By doing exactly what dating apps promise but don’t actually do, i.e. help people date.

Apps today are built for matching – you swipe, and you ‘match’ with a person. What then? Conversations fizzle out, people get bored, and you end up just collecting zombie matches. But after enabling hundreds of dates in 2020, the founders of Mingout realized one thing – matching isn’t enough. There’s a lot more that goes into dating than just window shopping on profile pictures. And that’s when they decided to bring the ‘date’ back into ‘dating’.

The product is built around the idea that the business will make money when you are happy. Because even though you may match just once, you go on dates more often. And that’s the revenue – your happiness is the business’s incentive, not your loneliness.

Because with Mingout, you are not just finding ‘matches’. You are experiencing ‘dates’. And with added layers for safety and self-discovery, Mingout wants to make sure that you go on nice, happy dates. Doing things you love, with a hint of romance.

And that’s the value proposition – no complications, no over the top promises of finding your soulmate or forever after. Mingout offers something simple but the most important ingredient of any romantic journey.

A better first date.

Business

Tea time group launched 100% biodegradable paper cups in Nationwide Awards 2021- Hyderabad

Hyderabad (India), December 14: India’s largest network of tea franchise outlets, Tea Time Group, launches 100% biodegradable paper cups as it doubles down its efforts to grow its pipeline of customers. The company has commenced offering people natural, compostable, and safe disposable cups that are hygienic. It’s the first time the company has taken the initiative to expand its products in a different field to reach more customers and serve the nation.

The creative and eco-friendly approach of the Tea-Time group was announced and launched in the Nationwide Awards 2021, Hyderabad. In India, The Nationwide Awards are the biggest privately organized award that showcases innovation with more impact, which is influential in redefining the nation’s future, organized by Business Mint.

Dr.Varre Venkateshwarlu – Ex-Chief Commissioner of RTI, Ganesh Kumar – Operation Head Tea Time Group, Founder of Business Mint – Vinay Kanth Korapati, Rajesh Dhuddu – Tech Mahindra VP, Saurabh Kumar – CEO at GMR Cargo were presented at Launch.

The CIPET certified paper cups of Tea-Time Group contain plant-based films which are planet-friendly, eco-friendly, safe, and healthy, unlike plastic coatings. Suitable for composting and having no adverse effects on the soil, these biodegradable paper cups are made of food-safe materials and covered with a nutrient-rich plant-based material. As mentioned earlier, they are also chemical-free. It ensures you can use them without fear of any health repercussions.

The strategy behind the launch

As essential terms in the environmental terminology, sustainability and industrial ecology refer to critical aspects for reducing wastes and pollution in production. The consumer market is growing, and at the same time, companies are starting to focus not only on economic factors but also on social responsibilities and eco-efficient practices. Keeping eyes on all these factors, Tea Time Group has taken a great initiative to deal with the current scenarios of environmental issues by launching 100% biodegradable paper cups.

Standard paper cups are difficult to recycle and are usually disposed of in landfills as they have a Polyethylene (PE) lining that can only be recycled by very few recycling facilities around the country. As opposed to many other poly-cups, the biodegradable cups released by the company are not only safe and hygienic but can also be composted.

The man behind the innovative idea-

Every successful product has a great man behind who puts all his efforts and hard work to give the world the best. Uday Srinivas Tangella, Founder and Managing Director of Tea Time Group, have successfully made all the products of its company reach more customers, finally resulting in India’s largest tea chain. Mr. Uday’s vision has always been to empower women and the middle-class population with a determination to bridge the gap that existed accessibility and affordability of premium quality products to them. Tea Time is here to offer the world’s best tea experience to as many villages, towns, cities, and countries as possible, all while supporting farmers’ long-term growth and boosting local entrepreneurship. They know what kind of tea Indians enjoy, and they’ve created a taste for it. Uday Srinivas was awarded under the ‘Entrepreneur of the year, 2021’- Empowering Women Entrepreneurship Category.

Tea Time Group is the largest network of tea franchises in India, having a chain of tea outlets selling different kinds of tea, coolers, and shakes at reasonable prices. Starting from 2016, the company has successfully expanded its business with 2500 outlets in just five years. The tea blends the company creates are the result of research and development to meet the needs of every customer. The teas are made with a standardized procedure to ensure quality to attain a consistent result. The launch of the biodegradable paper cups at the Nationwide awards 2021, Hyderabad has turned out to be a great success for the company.