Primex Media Services Honored With the Award of Appreciation at the Prestigious Iconic Gold Awards-2021 in Mumbai

Surat (Gujarat) [India], October 13: The Surat-based Primex Media Services Private Limited was honored with an award of appreciation at the prestigious awards show of the film and television industry ‘Iconic Gold Awards-2021’ in Mumbai on September 25.

Primex Media Services Private Limited was the official media partner of the Iconic Gold Awards-2021. This year, the grand awards function was organised at Hotel Sahara Star in Mumbai’s Vile Parle (East) to honor the Indian Film industry, Indian television industry, arts and culture, health and fitness, sports and social and philanthropic talents.

Primex Media Services is a leading Media Management and Public Relations agency with its headquarter in Surat and its network across India. They are regarded as one of the most reputable and credible event organisers, public relations and mainstream media services in the country.

The awards night saw many popular faces from the Television and Entertainment industry winning big at the event. These celebrities revealed their glamorous side on the red carpet. Hina Khan, Shaheer Sheikh, Erica Fernandes, Surbhi Chandna, singer Asees Kaur, Shivangi Joshi, and many other celebrities were present at the awards function. Many of these celebrities were awarded prestigious golden trophies for their extraordinary talent and performances.

Nitesh Desai, the director, Primex Media Services Private Limited, said, “It was a great honor for us to associate with the prestigious Iconic Gold Awards-2021. This is the first time that we have been able to associate as the media partner of the Television industry’s most reputed awards show. We are looking forward to the long and continuous association with the promoters of the Iconic Gold Awards.”


Vasu Healthcare felicitates Pushpa Pagdhare, Singer of ‘Itni Shakti’ Prayer Song

Ahmedabad (Gujarat) [India], October 13: With an intention to appreciate and acknowledge the contribution of artists and support them in the time of need, Vadodara based Vasu Healthcare Pvt Ltd felicitated Mrs. Pushpa Pagdhare, Singer of the “Itni Shakti” prayer song. Acknowledging her contribution, Vasu Healthcare presented a memento of appreciation along with a cheque of Rs. 1 lakh to her.

Pushpa Pagdhare has reportedly sung over 500 songs in as many as 8 Indian languages. ‘Itni Shakti Hame Dena Data’ is a song from the 1986 movie ‘Ankush’. The song was composed by Kuldeep Singh, and its lyrics were written by Abhilash.

Mr. Sagar Patel, Director, Vasu Healthcare Pvt Ltd, said, “The prayer song – Itni Shakti’ has a special place in the heart of every “VASUDHARS” (employees of Vasu Healthcare). Our company has been emotionally attached with this prayer for over 11 years and is a part of regular prayer at all Vasu Healthcare facilities – plants, corporate office, R&D etc. We learned about Mrs. Pushpa Pagdhare and her financial condition in media reports and decided to approach her for help.”

Helping the needy is a concept that is deep-rooted within Indian culture & society; as a responsible corporate citizens, it’s our duty too. Vasu Healthcare also urges corporates, individuals and bodies to identify and support other artists, social workers and people in need.

Established in 1980, Vasu Healthcare is a leading Indian company engaged in Herbal Cosmetics, Personal Care, Nutritional Supplements and among the top players in the Ayurveda prescription market.

Company has developed 200 plus products based on the rich heritage of Ayurveda & Strong R&D capabilities covering segments including Urology, Orthopedics, Pediatrics, Gynecology, Respiratory care etc.

Company’s flagship brand –TRICHUP is omnipresent Worldwide and offers a range of Hair Care Solutions including oil, shampoo, Serum, Hair Conditioner, Cream etc. Company also exports to 50 plus countries.  Company has a pan-India network of dealers and distributors, including 50,000 pharmacies, retail chemists, modern trade and 1000 stockists. Company also sells through leading e-commerce portals including Amazon, Flipkart, Nykaa, 1 Mg and its own online store. (


Much-awaited thriller of 2021 ‘The Last Resort’ to be released soon

Produced by Irfan Izhar under the banner of Entertainment Box and co-produced by Lap Up Entertainment in association with Filmy Keeda Productions

Director Saugat Bhattacharya’s suspense thriller is all set to captivate movie buffs in this festive season

Brijendra Kala and Reecha Sinha starrer movie will be released this year on an OTT platform

Mumbai (Maharashtra) [India], October 13: No room for leisure in The Last Resort; only brave souls can stay there. The hair-raising thriller revolves around the time loop plot and time travel themes. The Sci-Fi is written by Ajit Jagtap, Bollywood’s promising new voice in Thriller and Sci-fi genre, and directed by Saugat Bhattacharya, a filmmaker who has created a niche in short formats has shifted orbits to direct long formats. Now, when he teams up with a strong cast like Brijendra Kala, Reecha Sinha, Vaishnavi Macdonald, and himself, something splendid is going to happen in the OTT world.

Producer Irfan Izhar had already earned big laurel for his internationally acclaimed documentary, A Journey of Thousand Miles – Peacekeepers, which also bagged the Best Documentary Award at Atlanta Film Festival and Best Humanitarian Award at River Run Film Festival, is embarking on Bollywood with The Last Resort.

While shedding light on his first movie in India, Irfan said, “The Last Resort is an experience of ensuring big-budget entertainment to the audience with a small budget movie. We focused on content quality rather than content appeal that usually relies on exorbitant cast and locations. As per my exposure to international cinema, if the content has quality, it will evidently attract the audience irrespective of the budget of the movie.”

The Last Resort is due for release this year, date to be announced soon.

About Entertainment Box

Managed by Irfan Izhar and Suraj Mishra, Entertainment Box Productions is the one-stop Film Production & Experiential marketing agency based in Mumbai. For the past few years, they have established themselves as a reliable partner for all the creative and operational requirements when it comes to film production and marketing of all scales.


Eureka! – E-Cell IIT Bombay’s B-model competition hunts for the next unicorn

Mumbai (Maharashtra) [India], October 13: The Entrepreneurship Cell of IIT Bombay is a non-profit organization that conducts several initiatives throughout the year to promote entrepreneurship. Its initiatives have received patronages and recognition from entities like UNESCO, Startup India, Make in India, etc.

E-Cell IIT Bombay’s business model competition Eureka!, is aimed at accelerating the growth of the most innovative ideas into commercial successes. The startups that participate in the competition receive mentoring, funding, incubation, networking, and many other opportunities. There are prizes worth INR 80 Lakhs for the winners, along with the opportunity to present their idea at Expo 2020 Dubai.

Started in 1998 with prize money of INR 50,000, Eureka! has grown rapidly to become Asia’s largest business model competition with more than 10,000 entries coming in every year. Many startups from Eureka! have gone on to become multi-million dollar enterprises.

Registrations for startups are open at:

With a year of lockdown and restricted business activity, several problems have become prevalent in society. Eureka! Envisions to bring out the best solutions to these problems in different sectors and provide the support that is needed by them to solve the woes of society. This year, the competition is divided into 7 different tracks:

  1. Salesken Business Track: The Flagship track of Eureka!, the business track aims to help ideas develop into businesses that have the potential to revolutionize the world.
  2. Swavalamban SIDBI Social Track: The Social track encourages ideas and B-models which cater to people closer to the bottom of the pyramid and envision the greater good of the society.
  3. SBI General Fintech Track: The fintech track encompasses advances in technology and changes in business models that have the potential to transform the provision of financial services through the development of innovative instruments, channels, and systems.
  4. Shell Sustainable and Affordable Energy Track: The Sustainable and Affordable energy track encourages startups that are working towards clean energy goals and providing alternatives to traditional fuels.
  5. Godrej Agrovet Food and Agro Track: The Food and Agro track aims at supporting innovation in the field of Food & Agriculture industry. There is a lot of potential in this sector as the millennial generation is moving towards healthy eating habits while trying to retain the enjoyment of eating junk food.
  6. Westbridge Capital Pan-IIT Track: The Pan-IIT track invites entries from startups founded by students or alumni of any of the 23 Indian Institute of Technology (IITs).
  7. Gulf Islamic Investments Edutech Track: With the pandemic shaking up the entire world, including the education system, transition to a digital mode has now become an absolute necessity rather than a mere technology-driven trait. This track has got education and innovation excellence at its core.

Eureka! is being organized in association with Balmer Lawrie Co. Ltd. as the Platinum Sponsor, Picus Capital, Vertex Ventures as the Venture Partner, Kotak Securities Limited, Numaligarh Refinery Limited (NRL), Oil India Limited (OIL), Adobe as Gold Sponsor,  Mr. Yash Kishore, Program Manager Tesla as the exclusive angel partner. Eureka! Aims at providing a once in a lifetime experience to all its participants while at the same time giving away a lot of perks to the participants and winners, including a direct entry into the TiE Pune Venture Program, funding of up to USD 1.5 Million to each of the top 50 startups of Eureka! by Indian Angel Network, and much more.

From a startup’s perspective, Eureka! is much more than a competition. It provides opportunities that enable startups to reach the best places and create an impact in the country. E-Cell IIT Bombay believes that for making India a superpower and taking it to the pinnacle of success, it is essential for us to support our entrepreneurs. Eureka! is an initiative that empowers the best ideas and helps the progress of the country. So, if you think your idea has the potential to change the world, go to the link in the poster and register now!



Skoodos Launches Android and iOS App for a Hassle-Free School Selection Process

Parents and students can now find the best of schools on the go through their smartphones

New Delhi (India), October 13: In a new announcement, Skoodos, an all-in-one school search aggregator, has launched a mobile app that aids parents with finding, rating, and comparing schools. As a result of the launch of the mobile app, Skoodos hopes to simplify the admissions process and offer parents and students a hassle-free experience while on the go. In a nutshell, Skoodos aims to bridge the gap between the schools and the students by ensuring that the best educational institutions can reach deserving students and vice versa.

The program, which is compatible with both iOS and Android devices, provides users with the ability to select, shortlist, and compare schools using their phones, no matter where they live or how much time they have on their hands. In just a few clicks, prospective students will have the ability to gather school brochures and other important information for each school; this will eliminate the stress of gathering information separately for each school.

As a part of the launch, Shruti Verma, Co-founder Skoodos, said, “For parents, especially working couples, the Skoodos mobile app will make school search and admissions more accessible and smoother. We feel that selecting the ideal school for your child is both a crucial and tedious task. Subsequently, we focus all of our efforts on shortening the process and offering verifiable information via an easy-to-use interface/app.”

Students and parents can make an informed choice with Skoodos mobile app, which utilizes categories to filter results such as affiliation, admissions process, tuition fee structure, and distance from selected residence, course offerings, extracurricular activities, awards, and website information. The app is available for download on the Google Play store and is free of cost.

Skoodos aims to change perceptions of access to education is in our country, especially for children in India. Its mission is to ensure a bright future through their choice of school.

Many parents find it challenging to choose the right school for their children. The task can be daunting and frustrating. With thousands of available options, it becomes confusing for parents and students to find the ideal options for their careers. Therefore, they need to have the appropriate assistance during this stage. Hence, Skoodos provide and help parents make the right choice by guiding them to the best schools for their kids.

Several college and school search websites allow you to save a list of favourites, but Skoodos goes a step further. The Skoodos platform enables you to compare schools by using any combination of variables. One can use the relevant information and data to compare schools in a way that makes sense for you. It focuses on being productive instead of being busy and believes in achieving the target effectively with coordinated efforts and strategic planning within a set time frame.

Educating a kid is a task that is quite cumbersome for parents. Skoodos believes that finding the right school for the kids is crucial, so it plans to make it as simple as possible.

The app presents parents with specially curated schools that have been verified by a team of experts who judge a school based on a variety of factors and make sure they are only presented with the best schools. Skoodos categorizes the desired schools into categories, along with relevant filters like board and affiliation. The entire process helps parents to make an informed decision regarding the schools.

The association now spans over ten states that include metropolitan cities such as Gurugram, Delhi, Faridabad, Ghaziabad, Greater Noida, Noida, Nashik, Pune, Mumbai, and Bahadurgarh.

About Skoodos- is an online portal where families and students can search, review, and compare schools in their city with other cities to make the admissions process smoother. The platform serves as a means of digital communication between schools and parents, and they are available nationwide. works through a verified list of schools curated by a team of experts, who categorize information on the school’s affiliation, admission process and fee structure, distance from the selected area of residence, courses offered, extracurricular activities, awards and accolades, website, contact details, and others.



Best Luxury Fashion and Lifestyle Influencers Inspiring Young Generation across Social Media

October 13: The digital world is one space that has given birth to many such talented beings, and few names that have been making all the noise for all the right reasons for their love for fashion, lifestyle and inspiring the young generation to dress better are young bloggers & influencers Neeraj Kumar, Aishwarya Tapadar, Keshika Fulwadhya and Alpesh Rawal.

Name: Neeraj Kumar

Instagram username:

Neeraj Kumar, BOI recognised creator who is popularly known for his IG page ‘’. Neeraj has been creating digital content since 2017 and has worked for 500+ brand Collaborations and 2 international agencies.

Neeraj Kumar, known as is one of the top 50 Indian fashion influencers talking about Men’s fashion, lifestyle trends from Jalandhar, Punjab, across social media.

About Background and journey:

Neeraj belongs to a middle-class family, but his dreams are big. Neeraj was born on December 21, 1992, in Jalandhar, Punjab, in his hometown.

Regarding education, Neeraj has completed his Post graduation in MSC by 2015 from DAV College, Jalandhar and did BCA by 2013.

Neeraj is a working professional and also pursuing his passion.  He has his own Personalized GIFs available on Instagram, Facebook, Snapchat and got recognized Born on Instagram creator award and certificate.

  • Boi (Born on Instagram program by Instagram) recognised and certified Creator. Got a certificate after going through a Creator course.
  • Featured in by Feb 2020, in Dainik Jagran for supporting the cause, In E-Magazine Youthmania official May Edition 2021, and lately featured over Daily Hunt News.
  • Recommended certified influencer by via Fair travel international agency by March 2019.

Follow Neeraj for lifestyle and fashion inspo.

Aishwarya Tapadar

Insta ID- thelostenchantress

When it comes to fashion, beauty, skincare or day-to-day enquiries, Aishwarya is the person you can look up to. Born and brought up in Kolkata and currently based out of Hyderabad, Aishwarya, also popularly known as “thelostenchantress” on Instagram, is here to share her blogging journey with you all. Her journey had started off in 2017 when she was an active food blogger. She soon realised her knack for Lifestyle influencing and didn’t look back since. She is a Born on Instagram recognised creator who shares all her makeup and skincare tips. Her Insta family of 103k is always looking up to her for advice. From a Civil Engineer to an Instagram Influencer, her journey was not easy. She says I believed in myself, and my family believed in me too. That was all that was required for me to overcome all obstacles and move forward”.

Keshika Fulwadhya-

Instagram user id:@Keshikafulwadhyakomal BOI recognised creator

Keshika Fulwadhya Who is one of the top 50 influencers, is also a model and a successful Jewellery Designer by profession. She never thought that this platform could economically empower her, but soon, she realised that how could it begin to empower her economically. Her Dreams took shape when she found that all goods brands are approaching her. She was showered with praise and admiration for her unique way of success.

In the days especially when one needs to have knowledge, skills, experience, and of course, luck for success, Keshika Fulwadhya makes a success story which not only inspires others but also gives them idea for success.

Alpesh Rawal

Instagram user id: Frosto_89 BOI recognised creator

Alpesh is a young enthusiast who always says, “Expect less and get hurt less”. It takes a lifetime for people to imbibe this practically. If we don’t expect much from people, we will not have any fear of getting hurt. The more expectations we have, the more we can get disappointed. Thus we should try our level best to lessen our expectations from others.

He also believes and tells his followers and friends, “Always follow your passion and instincts”. He considers that one who follows one’s passion and instincts always achieves success in its true spirits. More than brain and skills, one should follow what one likes and is interested in.


Kraft Serveware Honors Frontline and Essential Workers, Say They Will Never Forget Their Service through Their New Campaign Video

Mumbai (Maharashtra) [India], October 12: Covid-19 has taken the world by storm. And with the pandemic reshaping the way we run our lives, work and business, it is important that we acknowledge the people keeping us steady during turbulent times – the millions of doctors, journalists, pharmaceutical professionals and mask manufacturers across India.

With working almost 24/7 through the year, and long, tedious working hours, these frontline and essential workers have risked their own lives and the lives of their loved ones in order to keep the community safe. From doctors working round the clock without worrying about their own well-being to journalists, pharmacists and textile manufacturers constantly working to meet the needs of India’s population, a lot of unconditional yet extraordinary commitment was shown through the year.

In keeping with this sentiment, this festive season, KraftServeware decided to honour some of the many pandemic heroes through a video gesture and a gift hamper, an initiative that they have designed with passion.

“We understand the essential role that doctors, journalists and other frontline workers play. These are extraordinary times and call for an urgent need to thank them for their unconditional service to mankind – this is our campaign’s primary and only focus. Through our video, we would like to thank not only those featured but every single person who’s helped our country and the world at large to fight the deadly covid-19. This Diwali, we wish them good health, happiness and more strength,” says Sunil Agarwal, Founder, Kraft Serveware.

Kraft, one of the finest stainless steel serveware with a modernized touch to meet customer demand, has recently launched a video campaign in appreciation of the many times our doctors, journalists, pharmacists and mask manufacturers have helped save lives and spread awareness. The video can be watched here:

The video features Kripal Singh, Manager, Getwell Chemist, Prachiti Pravin Rane, Mask Maker, Geetanjali Ladies Tailor, Dr Sujata N Mehta, Senior Consultant Physician and Intensivist, Bombay Hospital and Medical Research Centre, and Sumitra DebRoy, Senior Assistant Editor, The Times of India.

Kraft Serveware sincerely thanks the entire fraternity for their hard work, dedication, and professionalism through the video. Craft is an activity that requires particular skills and knowledge of skilled work. In a historical sense, the term is usually applied to people occupied in small-scale production of goods or their maintenance. This Diwali, they show their gratitude towards such skilled Craftsmen. Be it the hero who worked day and night to Kraft our face masks or the healthcare workers who Krafted our safety by being on the frontline. The retailer who left his house daily so we could sit at home and kraft our meals. They all deserve a thank you. So let’s be grateful and touch their hearts by krafting happiness from the bottom of our hearts. Let’s celebrate Diwali Dil Se Dil Tak with Kraft Serveware.

Kraft Serveware – #KraftedFromTheHeart

Apart from showing gratitude for the exemplary service of these essential workers, Kraft is also celebrating the return of festivities this year. “With vaccinations in place and people slowly returning to the new normal, we are happy to offer our customers – new and existing – a special 15% discount on our range of products. The same can be redeemed using the coupon code ‘DIW15.

We look forward to celebrating this festival of lights with our esteemed customers,” shares Agarwal. For the convenience of shopping from home, customers can now purchase their favourite Kraft Serveware from their website: