Janhavi Bhat, Author of “Safarnama”, is here to transform the literary horizon with her unconventional writing style

“In writing, there is art. And in art, there is a craft.”

Nashik, July 24: This famous quote by Susi Moore is enough to proclaim that writers are artists of their kind.

The “Art Vs Skill” debate has always surrounded writing for a very long time. Unlike other art forms, writing hasn’t found its rightful place in the realm of art. It is worshipped as a skill but seldom as an art form.

With her diverse body of work, Janhavi Bhat – Author of “Safarnama”-is set to break these constraints. Writing for her is a peculiar blend of art and skill. Neither of them can be compromised in any situation. In the world of trends, art must survive in its purest form. For this to happen, creativity and spontaneity need to thrive in the mundane reality of today.

The writing was nothing short of a fortunate accident in Janhavi’s disinteresting time at Civil Engineering.  As opportunities for scripting and hosting events showed up, she grew fond of this newfound realm which she never thought existed. Being an avid reader, she became a part of various online platforms and eventually began writing as engineering continued to stay in an unidentified corner of her life.

This hobby took the shape of a possible career only after a year-long illness when Janhavi was bedridden. The decision was made. It was the right time to burn the old bridge. It was the right time to start afresh. With a namesake engineering degree, her pursuit of a writing career took off. She sailed by making Instagram her launchpad for creative write-ups with freelance writing gigs, theatre, and odd jobs.

Few open-mic performances and an online creative writing workshop inspired her to pen down 15 poems from the perspective of a young girl leading to her first English Poetry Collection in 2018, named “Alluring Shadows”, which is available as a Kindle edition. “Alluring Shadows” is a girl’s journey from insecurities and her little bubble of depression to a brighter world. What makes this collection unique are its imagery and the metaphoric depiction of nature with its various elements.

An undeniable authenticity marks her widely appreciated Hindi Poetry Collection “Safarnama”, released in 2019.  This collection revolves around love, life, wisdom, spirituality, and betrayal with a unique representation and an unconventional writing style. Janhavi has given birth to the submerged emotions in a human heart through simple words. In her own words, this collection results from her curiosity about the Urdu language and spontaneous responses to her then circumstances. One may clearly state them as raw and unfiltered emotions that spurt out in the exact moments. Poetry, unlike fiction for her, is about moments. One minute here, and the next, it’s gone.

She chooses to keep the 69 odd verses untitled. Fundamentally different from the rest and emotionally rich, “Safarnama” creates an unforgettable aura for the reader. This collection effortlessly sheds light on vulnerable aspects of life, which many prefer to keep under wraps. Many readers like to call this collection the background music to a human’s daily life experiences, events, emotions, and even mishaps – almost equating “Safar” to “Suffer”.

Nonetheless, many find the depth of “Safarnama” alluring and all-encompassing. On the possibility of different interpretations of her work, Janhavi famously quips her work is open to various interpretations as readers from different walks of life with different experiences and circumstances will read her work. Different backgrounds offer varied perspectives, and hence understanding too differs.

The untitled verses too hold a specific meaning. She urges readers to read the collection in a sequence, unlike other poetry volumes where you’ll pick up your favourite poem and leave the rest. The verses, when read in a series, culminate into a story. There has been something called prose poetry, but it’s altogether a different experience to read an entire poetry collection that hits the reader with a sudden realization towards the end that what they essentially read was a story that began at a certain point and climaxed at a particular stage – genuinely justifying the title.

The experiments and spontaneity don’t end here. One will spot a similar play of representation in her novella “Ashes of Desires”, published later in the same year. This new-age mythological saga revolving around water scarcity and a possible cosmic war takes the form of an epic poem. It brings forth action scenes that seem to be written with utmost joy and thrill. Oscillating between worlds at different times, this is a new-age fantasy that readers would enjoy. Understanding that writing is a process and imagination is a world bigger than any other world, she is reworking on some crucial aspects of this story in her Master’s Program.

Despite acting late in the direction of her passion, Janhavi recognizes storytelling as her companion since the time she was a young kid. Daydreaming, cooking up stories in her mind, enacting dialogues, and building more significant-than-life worlds in her imagination had always been an integral part of her existence.

After a wrong degree in hand and stumbling in the dark for a long, she is finally pursuing her dream of Master of Fine Arts (MFA) in writing with her perseverance and indomitable willpower.

Summing with her quote –

“They say, it’s never too late to start. I say it’s never too early to go wrong. Take a decision and watch it lead you to your true nature. All you got to be is authentic.”

Author’s Profile

Janhavi Bhat is an author and a poet based in Nashik, India. She has done her schooling at Symbiosis School and Civil Engineering at Pune University. Post her graduation, she worked as a freelance journalist for a newspaper.

Her initial writing began through blogs and the online platform Wattpad. Her stories enjoy a massive readership of 63k plus to date.

She published her first English poetry collection, “Alluring Shadows”, on Amazon in October 2018. Her debut Hindi poetry collection, “Safarnama”, was published in November 2019. The same year witnessed the release of her debut Novella “Ashes of Desires” in December.

Versatility is her biggest strength. She has worked as a copywriter at a radio channel. Currently a content strategist at a marketing agency, she is pursuing a Master of Fine Arts in Writing at California College of Arts.

Find her books on Amazon


Bloomers launches Colours Cosmetics – a new brand of drugstore make up in India

Mumbai (Maharashtra) [India], July 24: Bloomers has come up with amazing news for makeup enthusiasts in India. This can be safely termed as a revolution in the space of drugstore brands. They are launching an indie brand, Colours Cosmetics that will serve the customers through local pharmacies and marts. This looks like a promising avenue for makeup lovers because the brand aims to offer a wide range of products encompassing everything from foundations to lipsticks.

They aim to bust the misconception that drug store makeup is low in price and inferior in quality.

The estimated value of the cosmetic market in India was USD 13191.23 Million in FY2020. However, many people are still not comfortable splurging exorbitant amounts on luxury brands. Rightly so; when you can get similar results and quality in drugstore brands, it is only wise to choose affordability over the luxury tag. What is more? These brands are easily available at your local pharmacy and supermarkets.

However, it is often a challenge to determine which brands offer great value in addition to the attractive price tag. Most makeup consumers are on the hunt for a drugstore brand that prioritizes the needs of the customers and offers quality similar to high-end brands. Despite the existence of multiple cosmetic brands, there is a gap in the market. Only a few brands can cater to the needs of the industry. If industry experts are to be believed, the launch of Colours Cosmetics may help bridge this gap.

Moreover, Colours cosmetics is already creating a buzz with its selection of high quality, well-researched and effective beauty ingredients. These ingredients are gentle to the skin and work to improve its quality. The manufacturers have taken all skin tones into account and come up with a shade card that includes almost all hues from the colour wheel. Now that is a brand that the cosmetic industry needs. High-quality products, gentle ingredients, superior effects, affordable prices, and an inclusive approach.

Rumors have been doing rounds that their social media handles are flooding with messages enquiring about the next product drop. Well, whenever that will be, we hope it exceeds the expectations users have pinned on them. It is time for us to wait and watch if this will be the next revolution in the beauty industry.


Mehul V Rathod the Social Activist Becomes an Inspiration for Many Youth by Helping Others

July 24: Mehul V Rathod a social activist says that the purpose of life is to contribute in some way to making things better. Strong people don’t put others down. They lift them up. Mehul V Rathod won prestigious posts in Chennai. He has helped thousands of people and has requested others also to help. Mehul V Rathod says, if you are in a position to help others, always do it.”

Mehul V Rathod is a man not of words but more of actions. Mehul V Rathod goes from one locality to another every other week to help the needy once. He believes when God blesses you financially, you should raise your standard of giving not your standard of living. Remember, if you ever need a helping hand, you’ll find one at the end of your arm. As you grow older you will discover that you have two hands; one for helping yourself, the other for helping others. Life as such is challenging and humans have made it more complicated because life has fallen into class and categories where the rich are getting richer and the poor are becoming poorer. It is heart-wrenching to see this situation because people are suffering from poverty, lack of education, and also some are homeless. Mehul V Rathod has shown an act of humanity by helping the poor in numerous ways. A study reveals that more than 50% of the Indian population goes to bed without fulfilling basic needs. Mehul V Rathod has helped many needy by fulfilling their basic needs and other necessities. This act may not have made a very BIG difference, but a small step will lead the way to big developments and motivate and inspire many others. Every helping hand can help the poor. So, one should come together and take an initiative to make a small contribution so that they can at least survive in this world to improve their conditions.

Hence, by helping the poor, you can make this world a better place to live. People would love to be around you and people will bless you. Hence, you must help people if you want a blessed life. So, people like Mehul V Rathod make this place a better place to live by doing these good deeds. There are many people who are not able to even get their basic needs. Now, that is something sad because it is a basic thing that every living being must have. Mehul V Rathod is not only helping the poor and needy but also those innocent souls who cannot speak for themselves. He believes in HELPING everyone so that all can be happy.


DEURASIA AIF poised to raise 600 Crores to accelerate Retail, Healthtech, Agritech, and Infrastructure

Mumbai (Maharashtra) [India], July 24: AIF is a privately pooled investment vehicle that collects money from private investors, and usually includes private equity, hedge fund, venture capital, angel fund, etc. Investors who want to diversify their portfolio can choose Alternative Investment Fund to grow their wealth. Traditionally, alternative asset classes have been dominated by institutional investors, family offices, and ultra-high net worth individuals (UHNIs), but of late many more have shown their interest in the segment as it has shown its trajectory growth.

AIFs make for lucrative investments and many a time its returns are mindboggling with over 100x.Covid-19 has also invariably changed the investment patterns. An increase has been witnessed in allocations to alternative investments. According to the latest data available with market regulator SEBI, the cumulative net investments made by AIFs at the end of March 2021 stood at Rs 2-lakh crore against Rs 1.53-lakh crore at the end of the previous fiscal.AIF’s can be great portfolio diversifiers and help mitigate risks, generate passive income as they offer safer yields, and to some extent tax-efficient.

Darwin Platform Group of Companies under the visionary Leadership of Mr. Ajay Harinath Singh, Chairman (In Pic.), a lineage of Lava (Son of Lord Rama) with massive interest in the areas of Retail, Infrastructure, Logistics, IT, Refineries, Shipping, Automobile, Mining, Power and Pharma along with Mr. Munindra Kumar, DG CCI India and with the active participation of retired senior-most bureaucrats and Industry veterans from a varied background like World Bank, Digital Transformation, Financial Inclusion, Agritech, G2C, etc. launched  AIF (Alternative Investment Fund) called DEURASIA to take the vision of Hon. PM Modi’s vision of enabling Startups in various sectors and contribute toward the 5 Trillion USD economy.

DG, CCI India, retired senior-most bureaucrats and Industry veterans will contribute only to raising the Fund through AIF with the active participation of Financial Institutions, UHNI, Family Offices, Sovereign Fund, Multilateral Agencies, Government Agencies, and IFC.

The raised amount will be invested into Startups with specific sectors – Retail, Fintech, Agritech, Logistics, Digital Transformation, and Healthtech besides other path-breaking ideas.  The expected investment is expected to yield over 10x return and the investment committee will ensure the investment will be path-breaking for the overall socio-economic development in the sectors.

The global startup economy remains large, creating nearly $3 trillion in value, a figure on par with the GDP of a G7 economy. Seven out of the top 10 largest companies in the world are in technology — the highest concentration of any industry sector among the top global companies and 2019 saw close to $300 billion in venture capital investments around the world.  India is home to the third-largest Startup ecosystem and over 54 Unicorns.

Incubators and Accelerators (I/A) played an important role in this growth by mentoring start-up founders, nurturing ideas, providing technical support, helping them generate funds, and acquiring new customers. The Group is collaborating and initiating over 15 Incubators and Accelerators in this financial year making it one of the most varied portfolios in the country as it sync with our vision of opportunities for all.

Indian startups raised $7.8 billion in the first four months of 2021

Global investors see growing opportunities in the country’s startup scene. The nation of 1.4 billion people has seen the rapid adoption of smartphones in recent years, the explosive growth of inexpensive internet services, and a new generation of ambitious entrepreneurs. Looking to empower over 5 Lakhs Farmers through IT-driven initiatives and Market linkages with Logistics enablement, the group is making inroads in the sector to tap its potential besides over 10000 retail outlets creating over lakhs of employment.

Covid19 has desperately made us think for the affordable Healthcare system in countries catering to the remotest part and giving access to the technology-driven affordable Healthcare with best-in-class features drawn from the various part of the globe and integrated for the local access and advantage. Group is already into the pharma segment and moving leap and bound to be the global leader in the sector.

Under the CSR activities, the group contribution is widely accepted by Industry veterans, Governments, and People at large as it syncs with the group vision of sharing knowledge and wealth.


Sunny Kalra shares insights on how to create a powerful influencer effect to grow more.

The secret to social media success lies in strategies that create eye-catching content which is gripping enough to hold on to the viewers.

Mumbai (Maharashtra) [India], July 24: There’s a misconception that one needs to have millions of followers on social media to scale more, which is totally false according to Sunny Kalra, who has established his strong digital presence on popular social media platforms TikTok and Instagram. “The number of followers does not equate to better effect for sure,” says Sunny. Some influencers turn everything they touch into gold, that’s what is the influencer effect. He says that this effect has the power to pull in the audience by creating a magnetic engagement that connects them well, which is beyond any business. The knack of effective storytelling is what makes an influencer stand far ahead of his contemporaries.

Sunny being a well-known digital content creator had never thought of channelizing his humorous side until social media came into the picture, and he decided to make his career as an influencer. The content that he churns out from his creative factory has been widely appreciated by the netizens, the proof lies in his growing number of followers on Instagram which totals to more than 120k, and TikTok which has more than 10.2 million in numbers. The humongous fan following is due to his strategies which never miss out on their targets.

There is fierce competition out there and one has to be on your toes to produce creative digital content. You should focus on being unique and different in order to be irreplaceable and different. Creating content that connects well and engages the audience, instantly grabbing their attention, is what sets a successful influencer from the clan. It’s also important to know what exactly do people relate to and what’s trending to make it to the top. “I focus on what’s relevant and add a creative and humorous twist to it to make it stand out,” informs Sunny, who is known to grab eyeballs primarily due to his motivational and funny content.

To make a better impact and reach a wider audience, it is necessary to collaborate with an equally popular influencer as this benefits in various ways. The audience base doubles up, creativity quotient is at an all-time high as it comes from both sides and the reach also expands manifold that exceeds your expectations. “This is one of the major reasons why influencers get a boost. I strongly recommend collaborations as it has helped me immensely, and I would definitely advise you to capitalize on this sure shot formula which has the capabilities to catapult your influencer dreams to soaring heights.

Follow him on Instagram and TikTok: @sunny_kalra55.


‘Clear regulatory guidelines around crypto can boost investor sentiment.’

New Delhi [India], July 24: At a time when more people are learning about crypto assets and investing in them, clear regulatory guidelines around virtual currencies will boost investor sentiment, said industry experts.

“At Zebpay, we have seen over five times increase (year-on-year) in the number of users from last years. This is despite the lack of clear regulation around crypto,” said Avinash Shekhar. Co-CEO at ZebPay.

“Innovations are happening around crypto worldwide. India has the potential to take a leading role and build the next trillion-dollar companies. Banking support and clear regulations can accelerate this process and let domestic entrepreneurs play a leading role in the development of this technology,” he said.

Crypto exchange WazirX witnessed 18,900% growth in volume ever since the Supreme Court quashed the banking ban in March 2020. It currently clocks a monthly volume of $6.2 billion with a user of over six million, showed data from the company.

“With approximately 1.5 crore Indians holding crypto assets, crypto is still in the early stage of the technology breakout,” said Nischal Shetty, CEO, and founder at WazirX. “Today’s crypto valuations are based on the fact that crypto has only 3% of the internet population. There’s a huge number of people waiting to enter this space.”

On the prevailing regulatory uncertainties and lack of regulatory framework, Siddhart Acharya, a leading litigating lawyer practicing in the Supreme Court of India, Delhi high court, and Delhi district courts, said, India has a massive talent pool and blockchain and cryptocurrency can be regulated while functioning seamlessly only when the regulators have a bullish approach on the potential on the crypto.

On the recent developments, Siddhart Acharya said. The Reserve Bank of India came up with a clarification dates May 3, 2021, titled “Customer Due Diligence for transactions in Virtual Currencies” in order to classify its stand on the infamous circular of 6th April 2021 which was declared ultra-vires by the Hon’ble Supreme Court in Internet and Mobile Association v/s Reserve Bank of India case.

“It was clarified that banks can no longer cite the circular on virtual currencies in case of their refusal to offer such products to customers and that the lenders must adhere to local rules, which are quite exclusionary,” said Siddhart Acharya. “The Central Bank, in its circular dated 6th April 2018, had prohibited banks from dealing in cryptocurrencies or offering related services to customers. The legality of cryptocurrency is an aspect which needs to be carefully understood as there is a difference between being banned and unregulated.”

Companies dealing in virtual currencies are seeing a large influx of users that are not just trying out trading but also exploring bitcoin SIP, other products, trying decentralized products, researching more about tokens, according to Gaurav Dahake, founder & CEO at Bitbns.

“We expect clear guidelines from regulators which would help the investor sentiment get better as they would feel protected. The regulatory agencies have been forthcoming and studying how other countries are doing it,” said Gaurav Dahake.

The way forward, said Siddhart Acharya, is that “There is a need for banks and financial institutions to be more agile and understand the requirements of the market.
The banks must lend support to the virtual currencies and adopt transparent and efficacious ways to conduct their due diligence. The notification n no way is a signal that the regulatory agency would exercise leniency towards the virtual currency and not much can be gathered from it but there is definitely an indication that it would consider reassessing the situation and potentially recommend constituting a new study group to formulate further strategies,”

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