Tata Green Batteries signs After-Market Tie-Up Agreement with Tata Motors

July 28: Tata AutoComp GY Batteries, one of India’s leading automotive and 2w battery manufacturers entered into an After-market tie-up with Tata Motors, India’s largest commercial vehicle manufacturer. The synergy between the two Tata Group entities will ensure a hassle-free battery buying and service experience for all commercial vehicle consumers across the country.

This unique association will enable Tata Green Batteries to be available for sale across the vast network of Tata Motors authorized dealerships and workshops. The batteries for commercial vehicle applications are co-branded with Tata Green Batteries and the Tata Motors logo highlights this partnership.

Speaking at the occasion, Mr. Ravi Gupta – CEO, of Tata Green Batteries said, “Tata Green Batteries has been one of the major OEM partners of Tata Motors for a long time with supplies to all major platforms of commercial vehicles. This landmark marks the extension of this relationship to the after-market space wherein it presents a great opportunity for both the companies for mutual growth by ensuring the best of services for the consumers.”

Commenting on the announcement, Mr. R. Ramakrishnan – Global Head, Customer Care, Commercial Vehicle Business Unit, Tata Motors said, “The growth of commercial vehicle industry is at a positive upswing in India. Today, customers seek all-encompassing solutions for their vehicles. With this strategic tie-up, Tata Motors’ authorized dealerships and service stations will be one-stop service solutions for vehicle batteries pan India. We are confident that this alliance with further strengthen a hassle-free experience for the consumers.”

About Tata AutoComp GY Batteries Pvt Ltd.

Tata Green Batteries (TGY) is a 50:50 joint venture between Tata AutoComp Systems and GS Yuasa Corporation, Japan. Tata AutoComp from the house of Tata is one of the largest tier 1 automotive components manufacturers and suppliers of many components to reputed OEMs around the globe. GS YUASA is the world’s largest two-wheeler battery manufacturer and Asia’s largest automotive battery manufacturer with strong OEM relationships and a worldwide presence across more than 20 countries. Today we supply to leading auto Original Equipment Manufacturers (OEMs) across Two-wheeler, Three-wheeler, Four-wheeler, Off-road and Genset, E-Rickshaw, and commercial vehicle spaces in India. We also have a significant presence in After Market across various segments like Passenger Cars, Utility Vehicles, Commercial Vehicles, Tractors, Off-Highway, Inverter, Solar& E-Rickshaw with a strong pan India network of more than 500 Distributors, 15000 retailers, and 25000 mechanics/ garages.

About Tata Motors

Part of the USD 109 billion Tata group, Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 34 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and amongst the top three in the passenger vehicles market.

Tata Motors strives to bring new products that fire the imagination of GenNext customers, fuelled by the state-of-the-art design and R&D centers located in India, the UK, the US, Italy, and South Korea. With a focus on engineering and tech-enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by preparing a tailor-made product strategy, leveraging the synergy between the Group companies, and playing an active role in Liaoning with the Government in developing the policy framework

With operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia, Tata Motors’ vehicles are marketed in Africa, the Middle East, South & South East Asia, Australia, South America, Russia, and other CIS countries. As of March 31, 2022, Tata Motors’ operations include 86 consolidated subsidiaries, two joint operations, four joint ventures, and 10 equity-accounted associates, including their subsidiaries, in respect of which we exercise significant influence.

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Tata Motors Finance – Empowering the Drivers of the economy

~Under Project Akanksha, in association with CGF Samhita, the brand plans to impart skill-based training to 25,000+ commercial vehicle drivers in India over the next 3 years, in line with National Skill India Mission

New Delhi (India), May 14: Tata Motors Finance, a leading Non-Banking Financial Company, and India’s largest financier of Tata commercial vehicles, has always believed in empowering the driver community – one of the key pillars of India’s vast transport and logistics industry. The brand recently took yet another step in this endeavour with the launch of Project Akanksha – its flagship skilling program that aims to impart relevant skill-based trainings to over 25000 drivers across the country, by collaborating with Collective Good Foundation (CGF), Samhita. The project is designed as a holistic and comprehensive upliftment program that covers critical aspects like financial literacy, entrepreneurship, occupation-related skills as well as life skills. The project involves conducting a comprehensive multi-city upliftment and cash flow maintenance program for safeguarding the financial future of the drivers. The program is a combination of academic and practical sessions to help the drivers gain relevant expertise.

The Indian Commercial Vehicle industry is anticipated to grow at a CAGR of 18%, to reach 11,80,000 units by FY2025. With consumer demand bouncing back to pre-pandemic levels, a host of infrastructure projects lined up especially in Tier2 & Tier 3 cities, coupled with a massive government spending on capex projects, the demand for commercial vehicles is expected to surge in the next 2-3 years. Through ‘Project Akanksha’, Tata Motors Finance aims to equip the driver community with the requisite arsenal to leverage the upcoming opportunities. The focus is to ensure high impact by not only increasing the scale of training year-on-year, but also enhancing the quality of trainings in order to ensure that the drivers are not just prepared but are more than ready to thrive in any environment. So far trainings have been carried out in 15 cities viz Ambala, Anuppur, Bhojpur, Guwahati, Gwalior, Hyderabad, Lakhimpur, Lucknow, Mumbai, Muzaffarpur, Nammakkal, Patna, Pune, Vizag and Vijayawada, covering over 8000 drivers.

Punit Puri, Chief Human Resources Officer, Tata Motors Finance shared, “Thanks to the rapidly expanding road network and fast pace of highway construction, along with a booming e-commerce sector, the Indian Commercial Vehicle Market is all set to witness a massive bull-run in the next few years. Increasing urbanization and growth of SMEs are further substantiating the rise of Indian CV industry and we want to ensure that the driver community is able to make the most of the opportunities ahead. As per ASDC and EY’s recent report, there are numerous skills required by drivers like basic mechanics, financial management, vehicle detailing, transport management, etc., as a complementary skill to driving. The report also highlights that road transport segment would require an incremental human resource of 26.36 million to meet its requirements by 2026. On the occasion of International Professional Drivers Day, we are happy to share that Tata Motors Finance has pledged to train 25,000 Indian drivers under ‘Project Akanksha’ in the next 3 years, bridging the financial literacy and skill gap in the driver community, carrying forward the National Skill India Mission.”

“The Indian commercial vehicle driver community is severely underserved and vulnerable to safety issues. Equipping them with skills that can help them build sustainable enterprises is a high priority in our country. By focusing on crucial aspects of their lives – professional, health and financial, we are confident that we can change their attitude and practices with regard to their profession, peers and the industry at large. This partnership will immensely benefit the driver community, empower them through the acquisition of relevant skills and potentially lead to entrepreneurship or community enterprise.” Priya Naik, Co-Founder, Samhita.

Project Akanksha aims to enhance knowledge, address growth barriers and strengthen the driver community through the following focus areas

  • Financial Literacy: Sensitize and train them on developing financial acumen and discipline
  • Entrepreneurial skills
  • Soft Skills for Business and enhancing Employability
  • Digital Literacy: Enable them to track and manage their expenses through digital tools.
  • Occupation related: Road safety, Substance abuse, Health & Wellness.

Established in 1957, Tata Motors Finance is a Non-Banking Financial Company and one of the pioneers in the vehicle financing industry. Headquartered in Thane (Maharashtra), the brand has a strong footprint across India and operates through its own 250+ branch networks and 700+ channel partners in addition to Tata Motors dealers’ sales outlets. Currently, the brand is servicing over 17000+ pin codes across the country and touched over 2 million customers since its inception. Its portfolio includes loans for new and used vehicles, vehicle and customer lifecycle products like refinancing, working capital, fuel loans, tyre loans, fastag, insurance and many more, along with loans to vendors and suppliers of Tata Motors, all to benefit Tata Motors and its strategic partners.


Tata Motors Finance recognized for its contribution to the MSME sector’s growth

Rohit Tiku, Chief Risk Officer, Tata Motors Finance, receiving MSME Banking Excellence Award

The leading vehicle financier is a recipient of three MSME Banking Excellence Awards instituted by CIMSME

New Delhi (India), April 22: Tata Motors Finance, one of India’s leading NBFCs, and a pioneer in the vehicle financing industry, has been conferred as winner of the MSME Banking Excellence Award, 2021 by Chamber of Indian Micro Small & Medium Enterprises (CIMSME) in the category of ‘Best NBFC for implementing COVID related government schemes’. The coveted award was presented by Hon’ble Minister of State for Micro Small and Medium Enterprises, Shri Bhanu Pratap Singh Verma and Hon’ble Minister of Micro Small and Medium Enterprises, Shri Narayan Tatu Rane to Mr. Rohit Tiku, Chief Risk Officer, Tata Motors Finance at a ceremony held on 20th April 2022 in New Delhi.

That’s not all. In addition, the brand also bagged ‘Runner Up’ award in categories of ‘Best NBFC for promoting social schemes’ and ‘Best Branding NBFC’. Considered to be one of the most coveted awards in the sector, CIMSME’s MSME Banking Excellence Award recognizes the remarkable work done by Banks and NBFCs in supporting and rejuvenating the MSME sector.

Winners of the award undergo a rigorous evaluation process and scrutiny on parameters like work done in aiding MSMEs, stakeholder engagement, strategy, execution, and impact, as well as support extended to MSMEs during Covid time. The methodology for evaluation includes assessment of responses to questionnaires, interactions with management team, analysis by the knowledge partner and the jury. The award jury was chaired by Hon’ble Justice (Retired) Sh. Deepak Verma, Supreme Court of India.

Speaking on the recognition, Mr. Rohit Tiku, Chief Risk Officer, Tata Motors Finance shared, “It is indeed an honour that Tata Motors Finance has been bestowed with the MSME Banking Excellence Award at this prestigious forum. We recognise that availability of financial assistance, particularly during difficult times is at the core of ensuring social equity and improving quality of life. Customer centricity, therefore, is at the DNA of Tata Motors Finance’s corporate philosophy. As a leading vehicle financier, we aim to create capabilities among people to take advantage of emerging economic opportunities. Staying true to our credo of ‘Nation building through money lending’, we have helped create over 1.5 million entrepreneurs, taking forward the dream of a self-reliant India. We are committed to playing a vital role in fuelling inclusive growth and implementing innovative practises, programmes, and projects to support MSMEs, encouraging their entrepreneurial spirit.”

Salient Features

  • Tata Motors Finance’s Assets under Management (AUM) consist of 60-70% funding to MSME customers with average ticket size of INR 10 lacs.
  • Starting FY 2021-22, 85% of the brand’s disbursements i.e., INR 1500 Crores per month are allocated to MSME segments, under the new MSME guidelines.
  • Over the last five years (till Sept 2021), the brand has securitized and assigned MSME portfolio worth INR 14K Crores to several banks to help them meet their PSL obligations.
  • The brand’s current AUM of INR 45K Crores includes 31% of loans to First Time Users (FTUs) with monthly disbursements ranging from INR 300 to 350 Crores to this segment.
  • The brand is serving to its customer in more than 17000 pin codes of India with customer first approach

Established in 1957, Tata Motors Finance is a Non-Banking Financial Company and one of the pioneers in the vehicle financing industry. Headquartered in Thane (Maharashtra), the brand has a strong footprint across India and operates through its own 250+ branch networks and 700+ channel partners in addition to Tata Motors dealers’ sales outlets. Currently, the brand is servicing over 17000+ pin codes across the country and touched over 2 million customers since its inception. Its portfolio includes loans for new and used vehicles, vehicle and customer lifecycle products like refinancing, working capital, fuel loans, tyre loans, fastag, insurance and many more, along with loans to vendors and suppliers of Tata Motors, all to benefit Tata Motors and its strategic partners.


ETO Motors deploys three-wheeler EVs’ at the ‘Statue of Equality’ inaugurated by Prime Minister, Shri Narendra Modi in Hyderabad

Hyderabad, February 11: India’s leader in electric mobility and services, ETO Motors added another feather-in-the-cap, when they deployed their State-of-the-art Trilux range of three-wheeler EVs’ at the high-profile inauguration of Saint Ramanuja’s ‘Statue of Equality’ by Honorable Prime Minister, Shri Narendra Modiin Hyderabad for the mobility of passengers in and around the beautiful campus.

The Statue of Equality being unveiled to commemorate the 1000th birth anniversary of the revered Vaishnava philosopher and Saint and celebrate his efforts to reform the social practices that were being followed at that time. The Prime Minister, on his visit to Hyderabad dedicated the 216-foot-tall statue to the nation to signify equality for all. ETO Motors will further deploy several electric vehicles, which will be used to ferry the VIPs’ and key dignitaries to the event.

“ETO Motors thrives on its 3E Principles of Environment, Employment and Empowerment, which finds synergies with the teachings of Saint Ramanuja, who appealed for the protection of nature and its resources like air, water, and soil, apart from being an advocate of social equality.The Company is looking at a horizon of 5 years to set up over 10,000 EV Charging points in the region. ETO Motors has set up over 30 MWs of EV charging infrastructure across the country and has associated with BSES and Tata Power DDL in the National Capital Region (NCR) to provide smart and affordable charging solutions to help India overcome its charging infrastructure challenges. We have also deployed over 50 vehicles in Kevadia (Gujarat) contributing towards making the city, India’s first 100% EV city. The company is committed to contributing towards India’s goal of Net Zero emissions by 2070”, said Rajeev YSR, Vice President-Business Development of ETO Motors

ETO Motors describe themselves as an ecologically conscious and sustainable business aiming to revolutionize the automobile sector in India. The goal is to the change the way the world would approach logistics and passenger travel without compromising on quality and ensuring that our precious environment is protected at the same time. ETO also works towards reducing carbon footprint with its electric vehicles, provides employment and empowerment opportunities, especially to women.

One of the greatest contributions of the Saint was the propagation of the concept of “VasudhaivaKutumbakam”, which translates to “all the universe is one family” which is again shared enthusiastically by ETO Motors in their endeavor to make the world a better place to live in. ETO Motors believe that they are a good move for the planet and its people, and a good move for tomorrow.

About ETO

ETO Motors is a 360-degree electric mobility solutions provider. ETO Motors is an electric vehicle manufacturer, fleet operator and charging infrastructure provider. ETO Motors is right now operational across the country in cities such as Hyderabad, Delhi, Bangalore, Noida, Nagpur, Vijayawada and Visakhapatnam serving both the passenger and cargo last mile needs.


Mahindra launches the All-New Scorpio-N: first SUV model in the world to offer what3words enabled by Alexa

  • Scorpio-N is the first SUV model in the world to offer what3words enabled by Alexa
  • With the innovative global addressing technology, drivers can navigate precisely to hidden gems, or explore off-road using only three words
  • Mahindra is now the first Indian automaker to feature what3words navigation enabled by Alexa 

Gaydon (UK), July 2:  In the pursuit of everyday adventure and to challenge conventional thinking, Mahindra recently announced that it has become the first Indian OEM to adopt innovative addressing technology what3words, enabled by Alexa. The location technology is available in the All-New Scorpio-N, launched on 27th June this year, making it the first SUV model in the world to offer what3words enabled by Alexa, with more models to be announced soon. With voice becoming an increasingly important way that we communicate with cars and devices, this partnership will transform the in-car experience for Mahindra drivers.

Across India, street names are often duplicated, addresses can be inaccurate or confusing, and roadsides and many rural areas don’t have addresses at all. It makes it hard for drivers to arrive directly exactly where they need to be. This is a problem what3words solves, it has divided the world into 3 metre squares and given each square a unique three-word identifier. For example, ///leaflets.impound.mighty will take you to a scenic spot near Forest Lake in the Nagarahole Tiger Reserve.

what3words addresses can be discovered on a free app for  iOS and Android, and on an online map. The technology is used across industries including automotive, navigation, travel, logistics, ecommerce, humanitarian and ride-hailing. It is also available in 51 languages including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi, and Odia.

Now, customers can navigate to a rural hiking trail, a hard-to-find restaurant, and explore off road more conveniently than ever before using just three words. what3words is available offline, even in the most remote locations, so drivers can enjoy the ultimate adventure. With market-leading voice accuracy, what3words addresses can be entered by voice just like street addresses or points of interest. By partnering with what3words, Mahindra makes navigation simple, hassle-free, and more efficient for drivers across India.

Commenting on the partnership, R. Velusamy, President, Automotive Technology and Product Development, M&M Ltd. said, “Our collaboration with partners comes with a customer centric focus towards creating an enriching and engaging experience for our discerning urban and tech savvy customers who are looking forward to an authentic, tough yet sophisticated SUV. With the world’s first integration with what3words integrated with Alexa in an SUV, we want our Scorpio-N customers to experience the true spirit of adventure, taking the ownership experience to the next level.”

Chris Sheldrick, CEO and Co-founder of what3words adds: “Mahindra is renowned for making journeys exciting; providing an experience like no other. With what3words, drivers can arrive at any precise location whether it’s off the beaten track, an unsung beach or simply to a newly built apartment complex with seamless navigation.”

what3words began operations in India in 2019, and is now accepted across a number of platforms including TVS Motor, Triumph Motorcycles, Tata Motors and Mercedes-Benz. Companies such as Imagine Online, Nirmalaya, TWF Flours, Evocus H2O & Dorje Teas have also adopted the technology so their users can input what3words addresses into their checkouts for hassle-free deliveries. DriveU, one of the largest driver aggregator platforms in India, uses what3words so drivers and riders can save precise drop-off and pick-up locations. Lots of Airbnb and Homestays of India hosts use what3words to help visitors find their home, and guests at Royal Orchid & Regenta Hotels, Amã Stays & Trails by IHCL & The Fern Hotels & Resorts can find the what3words address of the exact property entrance on their booking confirmation. BVG Mems Dial 108 and Medulance use what3words to shorten incident response times in an emergency.

Download the free what3words app (iOS and Android), or discover what3words addresses on the online map.

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GIBS Bangalore, successfully organized the International Conclave on Neo Business Practices for the Evolving World

Bangalore (Karnataka) [India], May 11: On April 29th, 2022, the Global Institute of Business Studies, Bangalore, successfully organized the next chapter of GIBSpreading-the Light of Knowledge. This international event was organized in the form of a webinar, whose theme was Neo Business Practices. Many experts and management students from India and abroad participated in this special event where they got a chance to get exposed to innovative knowledge and practical experience in business, management, and leadership.

Mr. Hari Prakash Karcherla was the keynote speaker of the event. Mr. Karcherla has held top positions in multinationals such as Tata Motors, Valvoline, Gillette, CEAT, and MRF. He is currently associated as a consultant with many top businesses and is very popular as a faculty member at GIBS.

Mr. Mohan Kumar, who is the Practice Head of Wipro Limited and a multi-faceted talent, was the moderator of the event. A great panel discussion was also held in this webinar where international level speakers spread the light of their knowledge. These distinguished speakers included: Dr. Francesca Di Virgilio, Associate Professor of Organization Design and HRM at the University of Molise, Italy; Mr. Mirko Vairo, who is the Director of Product Management at Civils Artificial Intelligence, Singapore; and Mr. Alan Dodd, UK Development Manager and Global Lead for Google Workspace Practice at WIPRO. Entrepreneur Mr. Aditya Sambamoorthy, who is the founder and CEO of companies like InLustro and Steerclear Tech Solutions, also participated in the webinar as a speaker.

Mr. Hari Prakash Karcherla, the keynote speaker, shed light on several key issues concerning neo-business practices. During his speech, he discussed in detail the upcoming challenges of global business and the possible measures. He discussed aspects like manufacturing ecosystem, marketing domain, HRM, finance and money, and support team & leadership, and presented a roadmap for future business. This particular discussion was amazing for the audience because they got a vision of being ready for the future. During the panel discussion, other speakers gave in-depth analysis of business and leadership. Fortified with the knowledge and experience of great speakers, this webinar was no less than a treat for the students.

GIBSpreading-the Light of Knowledge, is a wonderful initiative by the Global Institute of Business Studies, Bangalore to organize national and international level webinars and panel discussions on trending topics. The most important thing about this event is that it is completely free and any interested person can be a part of it, whether they are a student or a professional or an entrepreneur. The icing on the cake is that e-certificates are also given to all the participants.

Since its inception, this GIBS’ initiative has been a center of attraction and discussion among the management and business community. This is the reason why hundreds of applications come to register for every webinar. Going beyond expectations, each webinar brings with it a wealth of knowledge and experience. This time the theme was special in itself, which benefited the contestants in particular.

Bangalore-based GIBS is known for its practical teaching pedagogy and innovative training system. Its PGDM and BBA programs are counted among the top and are highly appreciated by the industry. GIBS regularly organizes special events that benefit the entire business and management community. Following the success of this edition of GIBSpreading-the Light of Knowledge, GIBS Management has committed to making the next edition even more special.

This version of GIBSpreading-the Light of Knowledge, has been uploaded to GIBS’ YouTube channel and is available for free to all. To learn more about GIBS, visit their website.


Founder of advertiCe, Mayur Sethi gets Emirates Award of Excellence in Dubai along with Doctorate in Digital Transformation

Dubai (UAE), May 11: The reputed Emirates Award of Excellence recognizes extraordinary talent & commitment demonstrated by beacons of excellence in their respective field. Sethi is being rewarded with this award for his contribution to the field of programmatic advertising.

advertiCe, a self-serve media planning and buying platform that was incepted to bring about a revolution in the programmatic advertising industry. Since the launch of the platform in 2020, Sethi has worked with brands like Tata Motors, Voltas, HDFC Bank, Dr. Reddys, Dell, OnePlus, Canara Bank, Amazon Prime, and many more.

Sethi’s professional journey involves multiple achievements and he prides himself on being a serial entrepreneur and believes in being a catalyst in bringing about a revolution in the start-up world. With the intent of placing India on the start-up map, Sethi spends his day strategizing how he wishes to innovate the way brands cater to their audience. And this intent and his journey which spans over 15 years made him the perfect fit for the Champions of Changemaker award, which he won in April in the category of Innovation. One of the most treasured accomplishments of Sethi. His motive behind launching advertiCe is to help brands think and reach beyond Google and Facebook.

Sethi with his team started by targeting Tier 1 cities, entrepreneurs/start-ups, and SMEs and has the vision of expanding across South Asian countries.

advertiCe, says Mayur Sethi, whose acclamations also include being featured in Forbes, 40 under 40 lists, 50 under 50, and the Philip Kotler Presidential Award by World Marketing Summit, is the new revolution in the Programmatic Advertising.

As we asked Sethi about how has life changed over the years and with each of these accolades, he spontaneously expressed his gratitude. He also shared that, he has always wanted to create value through his work, and this latest feather in the hand, the Emirates Award is a sign that his work is being recognized beyond his country.

When he started his journey over 15 years back, he had one vision in his mind, to leave behind a legacy for not just his family but the industry as a whole and that is what he wakes up with every single day.

“I am proud of my journey so far and guess what, this is just the beginning, I dedicate this award to the Honest efforts been put by Hon. Prime Minister Shri Narendra Modi and StartUp India” he says, feeling all elated and happy!


A Newer Dynamic Hybrid Model of Marketing replaces BTL Marketing Post-Covid

New Delhi (India), March 21: The Indian marketing industry went through a complete make-over during the new covid era, we learned the new culture of work from home, online teams meet, and the growth of the digital marketing industry gave birth to a refined new hybrid model of marketing that brands adapted to for a smooth ROI driven transition.

The last two years have been challenging for Vanilla BTL Agencies who did not re-invent themselves. On the other hand, for a select few, Covid was merely a small hiccup that forced them to go back to the drawing board and re-invent.

Neha Dhingra, Co-Founder of Trending Alive

“During Covid, there was a drastic change in conventional methods used by brands earlier to interact and reach their Target audience. BTL was no longer effective, going digital completely was not the solution, there was a gap in consumer connect, and that’s how when Brands understood the power of Hybrid Agencies,” says Neha Dhingra, Co-Founder of Trending Alive.

Trending Alive is a Boutique Hybrid 360 Degree Marketing Agency based in Kolkata, with offices in Mumbai and Guwahati. In five years, the agency clocks a turnover in Millions without external funding. No Tactics, No Shortcuts, ROI-driven Marketing that fetches Results, that’s their motto. Larger agencies will always take time to adapt; they are process-led and largely dependent on internal structures and administration; trending Alive is a market disruptor, quick to adapt and innovate. They launched over 150+ stores across India following Covid protocols, and most of them delivered terrific sales figures. Today they have clients Like ABFRL, RBL Brands, Reliance Retail, RPSG, Tata Motors, FRL, Pantaloons and many more as clients who trust them for their store, product and new market launches.”

“We have been extremely blessed to have worked with over 300 plus brands that trust us for various services. We are proud to be among those very select few Niche agencies that support Brands by offering end to end service, starting from finding the perfect research and analytics-Led retail space search in expansion to Launching your space using the most innovative Hybrid Marketing Plan, which is a mix of BTL plus Regional Influencer Campaign and post-launch sustenance and Public Relations,” explained Prateek Dhingra, Founder Trending Alive.

Prateek Dhingra, Founder of Trending Alive

Trending Alive re-invented, customized and changed the rules; Vanilla BTL no longer fetched results. Hence, they designed customized campaigns that were a mix of Digitally enhanced BTL marketing which Influencer Marketing armed, Performance Marketing, Thoughtful Customer Engagement Events and Niche Regional Public Relations.

Innovation and Flexibility are the two main pillars of success for Hybrid marketing; we are Tech Savvy, we like to Innovate, and instead of following trends, we like to make our trends. We recently conceptualized and executed a mass Influencer campaign with over 200 plus influencers for an FMCG Brand taking it to live in under 48 hours notice for Holi, which clocked 10,000,000 impressions and organic reach of the brand 4x in under 24 hours.” says Neha Dhingra.

We are highly dedicated to the Retail Market Needs. We have a Special Needs Vertical under “Trending Consults” that primarily looks after Space and Expansion Planning Pan-India, Starting From a Small Box Format to Large Mall Allocations We Consult our Retail Partners on end to end Expansion and Location briefs. In Less Than 24 Hours, we can today facilitate over 2000+ Real Estate Inventory of Metro or Tier 2 cities in no time with definitive Data to support the analytical Facts supporting Growth.

One such Key market with High Retail Interest is North-East India, as a Market is still unexplored. Only a select few have the proper consumer connect and market penetration or a well-researched Retail Space Expansion Plan for the seven sisters states. They believe themselves to be the bridge connecting brands with untapped markets with great potential. They recently launched Forever 21 for ABFRL in Imphal, and it was a Hit. They had over 300 plus people Queuing outside the store on the launch day, and they couldn’t have been happier. They have earlier delivered successful campaigns for brands like Central, Smart Superstore, Big Bazaar, Sodexo, Vivo, Samsung with their Product launches, Stores and Regional Campaigns across the Northeast. It’s only the beginning for them; owing to fewer restrictions and the opening of markets, they are hoping to develop more innovative and disruptive Campaigns for many Brands.

A more joined-up approach is required if consumer needs and demands are considered. Today, hybrid Agencies using the power of data, Location Placement, performance marketing, influencers, and integrated on-ground campaigns is the Future of modern Agile Expansion and Marketing.


Roger Car Techssories: An Innovation In Aftermarket Car Accessories that changes the way you drive

March 8: When you think about cars and their accessories, one name that has stood out will be Roger motors. It all began in 1992 as a garage became a full-fledged multi-brand car workshop in 1995 that commands appreciation from all quarters. The Founder is an Automobile Engineer, Entrepreneur & a Car Racer having a team of car experts and enthusiasts fondly known as “Rogerians,’ who are on a Mission of “Increasing Confidence & Pleasure of Driving by Providing Affordable Innovative Customised Solutions . Roger Motors have specialized Roger car Techssories that can be fitted on most cars. The in-house R&D Team develops these at Roger with testing and certifications with authentic products that perform as per specifications.
Roger Motors has become a Pvt.Ltd Company with 13 showrooms in the state of Gujarat. Roger Motors have a service dealership with Toyota and Bosch. At the same time, Roger is also catering to transport requirements of both Reliance and Adani Ultratech.

About Rogerab

Rogerab is a product made from soft grade thermoplastic urethane, also patented as the oval hole in the reinforced design. It’s a unique accessory that can be fitted into the car without extracting any car parts or dismantling the car. This car suspension modulator has multiple benefits, such as Cushioning in the car, Reducing car jerks, Increased braking efficiency, Reduces body roll over in SUVs, Prevents the touch down on speed breakers and potholes.

You order your Rogerab online and get it installed in any of the 864 installation centers across the country. The product can be fitted in with 20 minutes and you are good to go, whether it’s a hatchback sedan or suv car. A test drive after the fit and a 30-day unconditional buyback offer after installation. Rogerab has a two-year unconditional replacement guarantee.

The product has been duly tested by the Automotive Research Association of India and awarded by the Gujarat Innovation Society. With 1,34,612 cars have been fitted with Rogerab across India to date. Roger proudly says it’s a Made in India product now exported globally to countries such as Latin America, Russia, UAE & East African Markets.

The MD. Roger Motors, Kripal Singh Jadeja happens to be an automobile engineer by profession and equally passionate about car racing. With a dedicated experience of 25 years in the automobile service sector. He has won numerous awards for the company and as an entrepreneur as well. His experiences as a race driver and his love for road trips on difficult terrains made him realise that driving a car with low er ground clearance damaged the car’s underbody. Especially with speed breakers and potholes posed serious issues. That’s when an idea struck him that he needed to make Rogerab resolve a problem that motorists face daily.

He has been actively involved in technical knowledge to the youth whenever an opportunity presents. Mr. Jadeja hasn’t just worked for road safety through Roger Techssories but has started an NGO known as Roger Road Accident Prevention Organisation.

Awards and recognitions

Roger’s unique skills and innovative ideas in the automobile sector have garnered praise with awards galore. Roger motors, MD. Mr. Kripal Singh Jadeja has won the ‘Outstanding Effort in Entrepreneurship in the automobile sector. Receiving a Special Recognition award from the prime Minister of India, Shri Narendra Modi, was an uplifting experience.

With our innovations and inventions to reduce road accidents on highways, Roger Motors have specially been honored by the State Government of Gujarat by the honorable Transport Minister Shri RC Faldu. The MD Of Roger motors himself has received the title of ‘The Road Man’ by the Lions Club International because of the immense efforts put into the idea of making the roads safer again and preventing loss of lives and property.

Other awards include the Best Futuristic workshop award presented by Bosch Car service India. Roger Motors has received the Trend Setter award for Car Techssories from the Gujarat Innovation society for 2015-16. Several citations have been bestowed on us, such as the Certificate of Appreciation from Samanvay Tech-Fest. And also, a Certificate of appreciation from Tata Motors.


WardWizard Innovations Mobility Ltd Aims to benefit by EV regulations for Aggregators; Declares Excellent Results

Vadodara (Gujarat) [India], January 21: BSE listed Ward Wizard Innovations & Mobility Ltd. (BSE: 538970) is all set to witness the EV benefits with Aam Aadmi Party (AAP) Government in Delhi announcing that all ride aggregators and delivery services like Ola, Uber, Swiggy, etc. will have to mandatorily adopt electric vehicles (EV) while procuring new fleets.

With this EV manufacturers will be in the limelight, and EV companies may benefit substantially, according to Analysts. Aggregators would also have to ensure that 50 per cent of all new two-wheelers and 25 per cent of all new four-wheelers are electric by March 2023.

Due to this EV companies including Tata Motors, TVS Motors, Olectra Green, Ward Wizard Innovations, and Mobility Ltd would benefit substantially, it is felt. WardWizard Innovations & Mobility Ltd, a BSE-listed electric two-wheeler manufacturer, charts a major growth programme, under which it plans to introduce four new high-speed electric scooters and enter the electric three-wheeler segment, as the adoption of electric two- and three-wheelers gathers pace in the country.

The company sold close to 19,000 e-two wheelers in 2021. It witnessed a significant surge in sales in the post-second wave period as it sold 17,376 electric scooters and motorcycles during April-December 2021, an increase of 570 per cent over the year-ago period.

Meanwhile, the company has announced Excellent Q3 results, Clocking the highest ever numbers in this quarter, the company clocked a revenue of more than Rs. 58.3 crore in Q3 FY’22 compared to Rs.11.85 crore in Q3 FY’21, observing a growth of more than 392%. Observing an uprick in demand for electric two wheelers across the country majorly driven by low-speed models, the company has achieved a sales mark of 10,005 units in this quarter, registering a growth of more than 656% compared to the Q3 of FY 2020-21, where the sales stood at 1324 units.

Wardwizard Innovations & Mobility Ltd is one of the leading auto manufacturing companies in the Electric Vehicle (EV) segment under the brand name Joy e-bike. Being the Ist listed entity on BSE in Electric Vehicle manufacturing, it’s mainly focused on the growing potential in the India’s EV segment to provide clean and greener alternatives to the existing usage of mobility which is aligned with its philosophy of driving a positive change. Through Joy E-Bikes, the company has been providing a greener alternative to traditional fuel-driven bikes.. Its footprints are spread across in excess of 25 major cities across India and aspire to growth this number by length and breath.